Associate Product Marketing Manager

About the position

The Associate Product Marketing Manager provides marketing execution and operational support to the business in alignment with the mathematics portfolio revenue goals. This position reports to the Senior Product Marketing Manager, who will support the Associate Product Marketing Manager in learning all aspects of educational publishing while building skills in strategic planning, product marketing and customer lifecycle marketing.

Responsibilities

• Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs.
• Supporting and executing marketing plans with a results-driven mentality.
• Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials.
• In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives.
• Executing on retention and renewal marketing efforts such as newsletters and product update communications.
• Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success.
• Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools.
• Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey.
• Supporting website content management, monitoring and adjusting content according to inbound marketing performance.
• Maintaining the internal library of marketing and sales enablement materials.
• Providing administrative support to the math product marketing team.
• Managing the creation of saleable packages and sampling build of materials.
• Managing external agencies and vendors to execute marketing initiatives when needed.

Requirements

• 1-2+ years of professional experience in marketing.
• Experience in PK-12 education, EdTech, and/or education publishing is preferred.
• Strong writing and editing skills are essential.
• Fastidious attention to detail.
• Ability to work in a fast-paced, deadline-driven, collaborative climate.
• Strong team player, able to harmoniously work within a group and/or other departments.
• Self-starter, able to prioritize and balance multiple projects.
• Ability to apply data-driven business acumen to decision-making.
• Proficiency in Microsoft Office suite.

Benefits

• The expected base salary range for this position is $56,000-$67,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations.
• A cover letter and resume are required to be considered for this position.
• New employees will be required to successfully complete a background check.