Associate Product Marketing Manager

About the position

We're searching for an analytical, self-starting Associate Product Marketing Manager to join our Marketing team to support end-to-end marketing strategy and execution for our suite of puzzle and card games. You'll partner with user acquisition, design, product and business intelligence teams to support go-to-market strategy, product positioning, competitive analysis, customer lifecycle management and ad creative development. You live and breathe AI and know how to leverage it for creative strategy, research and creation. Through creativity and a passion for ads, you'll help shape the voice of the product and bring our games to life.

Responsibilities

• Drive awareness and installs for our mobile games. Develop key messages and best practices for our marketing campaigns to maximize ROI.
• Support product marketing tactics and execution for the product's entire lifecycle.
• Being a driving force for the use and implementation of AI tools for creative asset planning and creation.
• Look for new, creative and innovative ways to market and promote our games across different media.
• Build relationships across the organization to supply them with key player and marketing insights to continue to increase marketing activations performance.
• Analyze and report on the performance of our various ad creatives and interface with the design team to develop and test new creative strategies.
• Assist in platform submission of new App Versions with updated branding and metadata; project manage asset creation and submission coordination.
• Help inform the development of new games through market research and concept testing.

Requirements

• Bachelor's Degree or equivalent experience in the field.
• Strong organizational skills with ability to multi-task and prioritize in a fast-paced environment.
• Strong understanding and experience with AI tools for writing and art ideation.
• Experience analyzing and reporting on performance of marketing campaigns.
• Exceptional written and verbal communication.
• Experience in creative & brand planning and management.
• Exceptional analytical and quantitative skills.
• Experience in running A/B tests and deriving actionable recommendations.
• Strong presentation skills in both PowerPoint and Google Slides.

Benefits

• Medical (100% paid option)
• Dental (100% paid)
• Vision (100% paid)
• Unlimited PTO/Vacation
• Life insurance (100% paid)
• 401K with competitive contribution
• Annual, all-inclusive company trip for you and a guest
• Free lunch, free snacks, and free drinks in the office
• Casual workplace with a relaxed dress code
• Newly remodeled office in the heart of Irvine
• Opportunities for professional growth
• Annual Game Jam to show off your creative chops