About the position
Helium 10 is seeking an Associate Product Marketing Manager to join our fast-paced team. This role is crucial for aligning product mission and vision with brand positioning. The Associate PMM will support go-to-market strategies, execute marketing campaigns, and create compelling product messaging that resonates with our target personas. Collaboration with cross-functional teams, including product management, brand and creative teams, and customer success, is essential to drive engagement and ensure product positioning aligns with customer needs and market trends. A foundational knowledge of selling on Amazon is a major plus, as is in-house experience at a SaaS or tech company. Success in this role involves efficiently executing GTM projects that showcase Helium 10 solutions to our community of Amazon, TikTok, and Walmart sellers.
Responsibilities
- Help develop and maintain clear, compelling product messaging that differentiates our features within the competitive landscape.
- Support the creation of product positioning documents, value propositions, and buyer personas.
- Assist in creating content for product launches, website updates, blog posts, social media, and other marketing collateral.
- Ensure all materials are consistent with the product's messaging and target audience.
- Collaborate with the marketing team to execute multi-channel campaigns, including email, social media, content, and paid advertising.
- Monitor campaign performance and contribute ideas to optimize results.
- Coordinate with product and marketing teams to support new product or feature launches, including the execution of go-to-market comms, launch timelines, and promotional assets.
- Collect and analyze customer feedback to inform future marketing and product strategies.
- Work closely with the customer success team to understand and share customer insights.
- Assist in market research to understand customer needs, competitor positioning, and industry trends.
- Analyze data and insights to inform product positioning and identify opportunities for growth.
Requirements
- 1-2+ years of prior product marketing experience preferred.
- Excellent writing and editing skills with a keen attention to detail.
- Strong time management skills with the ability to balance multiple projects.
- Proficiency with analytics tools including Google Analytics, Amplitude, Tableau, and others.
- Self-motivated and eager to learn about product marketing in a fast-paced environment.
Benefits
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
