About the position
The Associate Retail Marketing Manager assists in the execution of collaborative marketing efforts with assigned retail accounts. Through internal and external partnerships, the Associate Retail Marketing Manager develops and implements the execution of marketing strategies which ensure both Callaway and retailers’ needs are met while maximizing Callaway Golf’s full portfolio of products through multi-channel exposure and by creating premium consumer experiences. This role has direct responsibility around product launch activations, in-store events, account-specific co-op initiatives and incentives, product sampling, promotional calendars, asset management and any additional activities that maximize sell-through. They will act as the liaison to assigned accounts as well as Creative Services, Merchandising and Sales departments to provide input regarding customer needs.
Responsibilities
- Partner with contacts from assigned retail accounts, as well as appropriate internal Marketing resources in development of co-marketing campaigns
- Assist in the creation of marketing materials and solutions for all product lines carried by assigned accounts including local initiatives, product launch, asset delivery, promotions, etc.
- Maintain all-inclusive signage and fixture database while managing Account and Sales team requests and forecasts as needed in collaboration with Visual Merchandising
- Contribute to the Retail Marketing budget, project budgets, and forecast planning
- Partner with internal and external Design teams to execute retail initiatives through project management, retail-specific creative input, ownership of distribution lists, multi-level approvals and implementation
- Deliver both printed signage and digital assets to support product launches on-time, with proper approvals
- Develop trade promotional campaigns in conjunction with retail partners and internal Marketing resources including Design and Sales
- Primary internal contact for Sales team including launch support, instore product support, seeding and asset delivery
- Manage external vendors and Visual Merchandising teams to facilitate retail transformations and executions, brand standards, launch activations and events
- Assist in leading calls with accounts for communicating updates regarding signage and collateral
Requirements
- Bachelor’s Degree in Marketing, Merchandising, Advertising, Communications, or related field
- Minimum of 4 years related experience with a proven track record
- Consumer product and or sporting goods background ideal
- Previous experience with print production highly preferred
- Role excels with an interest/passion for golf and golf knowledge highly preferred
- Strong written and verbal communication skills
- Advanced user of MS Office suite
- Strong negotiation and organizational skills with a focus on follow through, analytics and insights
- Ability to isolate in-market opportunities, outline success metrics, develop an execution plan and unite partners through execution
- Must be proficient in time management with a focus on meeting or exceeding deadlines and influence others to do the same
- Ability to multi-task, cultivate account relationships and effectively present information to all partners and groups of all sizes
- Strong ability to think creatively with an in-depth understanding of brand management, marketing mix dynamics and consumer behavior
- Ability to collaborate and manage priorities to accomplish overall team goals while being adaptive to changing priorities
Benefits
- Competitive salary range of $70,700.00 - $106,100.00 USD Annual
- Inclusion & Diversity initiatives
- Opportunities for professional development
