Manulifeposted 3 days ago
$71,550 - $119,250/Yr
Full-time • Entry Level
Boston, MA
Insurance Carriers and Related Activities

About the position

Join our dynamic marketing team and play a pivotal role in shaping the future of life insurance marketing at John Hancock Insurance! We are seeking a passionate and innovative marketing associate who thrives in a fast-paced environment and is eager to make an impact through creative and data-driven product launches and campaigns.

Responsibilities

  • Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
  • Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners
  • Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
  • Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
  • Evaluates campaign success using analytics relative to competitor activities and current market conditions
  • Helps manage the relationships with creative, editorial, digital and compliance teams within the area
  • Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
  • Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
  • Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

Requirements

  • A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 3-5 years of experience
  • Familiarity with the life insurance and financial services insurance industry a plus
  • Proficiency in email marketing (Marketo), and social media platforms (Live Social) a plus
  • Outstanding project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
  • Exceptional written and verbal communication skills
  • Strong writing and copy-editing abilities
  • Knowledge using Generative AI tools to drive business growth and innovation, is a plus
  • Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

Benefits

  • Health insurance
  • Dental insurance
  • Mental health benefits
  • Vision insurance
  • Short- and long-term disability insurance
  • Life and AD&D insurance coverage
  • Adoption/surrogacy benefits
  • Wellness benefits
  • Employee/family assistance plans
  • Retirement savings plans (including pension/401(k) savings plans)
  • Global share ownership plan with employer matching contributions
  • Financial education and counseling resources
  • Generous paid time off program including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time
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