Asstistant Marketing Manager

About the position

Join our dynamic marketing team and play a pivotal role in shaping the future of life insurance marketing at John Hancock Insurance! We are seeking a passionate and innovative marketing associate who thrives in a fast-paced environment and is eager to make an impact through creative and data-driven product launches and campaigns.

Responsibilities

• Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
• Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners
• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
• Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
• Evaluates campaign success using analytics relative to competitor activities and current market conditions
• Helps manage the relationships with creative, editorial, digital and compliance teams within the area
• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
• Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

Requirements

• A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 3-5 years of experience
• Familiarity with the life insurance and financial services insurance industry a plus
• Proficiency in email marketing (Marketo), and social media platforms (Live Social) a plus
• Outstanding project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
• Exceptional written and verbal communication skills
• Strong writing and copy-editing abilities
• Knowledge using Generative AI tools to drive business growth and innovation, is a plus
• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

Benefits

• Health insurance
• Dental insurance
• Mental health benefits
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension/401(k) savings plans)
• Global share ownership plan with employer matching contributions
• Financial education and counseling resources
• Generous paid time off program including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time