Automotive Marketing Director - Milford HFAD

About the position

The Hertrich Family of Automobile Dealerships, a trusted name since 1963 with 24 dealership and 14 Collision Center locations across the Delmarva Peninsula, is seeking a Marketing Director to lead our evolving field marketing and retail strategy efforts. This is a high-impact leadership role focused on driving customer engagement, loyalty, and performance across our stores. At Hertrich, we're more than just dealerships - we're a family-run business built on trust, performance, and community. This role offers the rare opportunity to shape strategy at scale while staying connected to the heartbeat of our stores.

Responsibilities

• Develop and execute localized marketing strategies that increase sales, service retention, and customer lifetime value.
• Influence traffic, sales, and CSI through market-specific plans and promotional initiatives tied to KPIs and customer behavior insights.
• Act as a strategic liaison between store managers, OEM partners, and internal marketing resources to ensure alignment and impact.
• Use analytics, CRM systems, Google tools, and vendor platforms to deliver targeted, measurable marketing plans.
• Oversee the creation and implementation of digital, print, and event campaigns with compelling creative and clear ROI.
• Understand and respond to each market's unique dynamics. Foster a consistent yet tailored customer experience.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years in regional marketing, retail marketing, or dealership experience preferred
• A strategic mindset with the ability to lead through data and influence outcomes
• Strong project and vendor management skills
• Working knowledge of Google Analytics, CRMs (like VinSolutions or Elead), and campaign tracking tools
• Excellent communication, relationship-building, and presentation abilities
• Automotive industry experience strongly preferred

Benefits

• Competitive compensation package with performance incentives
• Aggressive benefits: medical, dental, vision, paid time off, 401(k), and more
• The ability to make a measurable difference in a growing company
• A seat at the table with company leaders shaping our future
• Career development and continued training opportunities