About the position
The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We're a data driven team that's hyper-focused on performance, measurable impact, customer insights & experience and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations. Marcus is growing fast - and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date, and are looking to expand our marketing program. As VP of Integrated Marketing, you will be a senior leader on the Marketing Acquisition team, responsible for translating market and audience insights into impactful brand strategy and execution. This role will drive brand awareness, favorability, and creation and execution of integrated go-to-market plans across channels to support breakthrough growth. Day to day, VP of Integrated Marketing will oversee Marcus' brand strategy and integrated marketing efforts, including partnering with research on consumer insights, developing narrative and positioning, aligning creative, media, content and performance strategies into measurable, cohesive and effective campaigns. You will work closely with business leadership, marketing colleagues, and product and pricing to ensure seamless alignment between brand initiative, performance marketing activities, and overall business strategy.
Responsibilities
- Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
- Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications)
- Oversee creative development and advertising process
- Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation
- Oversee execution, launch campaigns, working with paid media team and agency partners
- Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts
- Build out a brand and integrated marketing infrastructure, including operating model with acquisition team
- Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team
- Oversee our creative agency strategy and manage day to day relationship
- Work with PR team on any press releases, media outreach, content strategy
- Keep pace on competitive landscape and spend
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 10 years of experience in marketing, with at least 5 years in an integrated or brand marketing leadership role
- Minimum of 3 years experience at a consumer financial institution, ideally in fintech or banking or fast-paced digital consumer business
- Proven track record of developing and executing successful cross-channel campaigns with measurable business results
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Experience managing and developing a team of marketing professionals.
- Strong financial acumen and experience managing marketing budgets.
- Able to work in a regulatory environment with legal & compliance partners
Nice-to-haves
- Good balance of strategic thinking as well as execution.
- Performance and impact driven
- Intellectually curious; willing to challenge the status quo
- Ability to effectively manage complex and/or multiple projects to completion on time autonomously
- Strong interpersonal, matrixed team relationship management skills
- Strong attention to detail and proactive risk management mindset
