B2B Growth Marketing Leader

About the position

As a B2B Growth Marketing Leader, you’ll drive strategic demand generation initiatives targeted at specific accounts, partner with global marketing, sales, and product teams to grow Wix’s B2B footprint. This role blends strategic leadership and hands-on execution, thriving on independence and startup agility while building brand awareness in new markets.

Responsibilities

• Develop and execute demand generation strategies to drive qualified leads and pipeline growth for B2B products
• Build and manage marketing materials tailored to specific B2B accounts and personas
• Collaborate with sales and product teams to align demand generation campaigns with business goals
• Create strategic sales enablement content to accelerate the sales process
• Lead the creation of innovative and impactful B2B marketing campaigns with a focus on measurable outcomes
• Build brand awareness to position Wix as a B2B leader
• Leverage insights and experience from startup environments to shape and optimize demand generation efforts

Requirements

• 5+ years of experience leading marketing in a B2B SaaS environment
• Deep expertise in demand generation strategies, tools, and metrics for B2B SaaS
• Proven ability to create impactful sales and marketing materials for B2B audiences in a global environment
• Strong collaboration skills, with experience working closely with sales and product teams
• Experienced in Account-Based Marketing and building measurable pipeline through multi-channel campaigns
• Open-minded, strategic yet execution-focused approach, ideally shaped in a startup or dynamic environment
• Passionate about driving results and motivated to make a significant impact in a fast-growing, innovative team

Benefits

• Base compensation of $170,000 - 200,000
• Company RSUs as part of the compensation package
• Comprehensive benefits package