B2B Marketing - Enterprise Lead Generation

About the position

Uphold is seeking an experienced and strategic Business Marketing Manager to support the marketing efforts around our rapidly growing Enterprise business. This role will work closely with our Global Head of Enterprise to create a marketing plan, approach, content and metrics.

Responsibilities

• Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
• Drive lead generation and account retention efforts through various marketing channels, including digital marketing, content marketing, email marketing, events, and account-based marketing (ABM) strategies.
• Develop and implement campaigns that generate quality leads and contribute to revenue growth.
• Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions.
• Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
• Define and strengthen the company's B2B brand identity.

Requirements

• Bachelor's degree in marketing, business, or a related field. A master's degree is preferred.
• 5+ years in business marketing.
• Proven experience in B2B marketing.
• Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
• Excellent analytical thinking and problem-solving abilities.
• Exceptional communication and presentation skills.
• In-depth knowledge of marketing trends, best practices, and emerging technologies.
• Proficiency in marketing analytics and data-driven decision-making.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Collaborative mindset and the ability to work effectively with cross-functional teams.

Benefits

• Annual bonus program based on individual, team and company performance.
• Home office stipend to support the setup of a productive home office.
• Generous PTO, healthcare coverage, and employee assistance programs.
• Interesting and fun events and celebrations.
• Foodie culture and well-stocked office kitchen.