About the position
Amazon Pay provides more than 300 million Amazon customers with the familiar, seamless Amazon payment experience anywhere they shop, and enables online businesses to grow their sales and reduce costs with trusted Amazon payment technology. Amazon Pay is looking for a dynamic and data-driven B2B Marketing Manager to join the Marketing team to manage campaigns across Europe and US. The B2B Marketing Manager will own digital marketing programs that generate demand and drive acquisition of merchants for Amazon Pay. You will analyze channels performance, develop marketing mix strategy, invent and build new initiatives, and execute across all channels (Paid media and social, E-mail, Content syndication, Display advertising, Amazon owned and operated channels etc.). The successful candidate is data-driven, comfortable with ambiguity, with strong attention to detail, and an ability to work in a fast-paced and ever-changing environment, with solid project management experience to ensure campaigns are flawlessly delivered on time and on budget. This role is a key member of the Marketing team and will work closely with our central marketing functions, product and commercial leaders.
Responsibilities
- Develop impactful multi-channel campaigns that resonate with identified audiences and achieve clearly defined business goals
- Manage inbound strategies and tactics across all digital channels with data driven decisions and optimizations for efficiency, including improving conversion rates
- Expand our digital marketing practice by driving best practices, designing more sophisticated approaches to creating incremental demand and methodically testing and learning
- Collaborate with internal teams to evaluate, test, and refine the end-to-end digital channel customer experience
- Measure and report on results, identify trends/insights and optimize spend and performance based on the insights across campaigns and programs to achieve KPI's
- Support yearly and quarterly marketing planning process, manage budget
- Build strong collaborative relationships with stakeholders in Sales, Account Management and GTM teams, including senior leaders across US and EU business
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Nice-to-haves
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Benefits
- Medical, Dental, and Vision Coverage
- Maternity and Parental Leave Options
- Paid Time Off (PTO)
- 401(k) Plan
