B2B Product Marketing Manager

About the position

We're looking for a senior-level B2B Product Marketing Manager to cover a 7-month maternity leave. This role is highly tactical and focused on owning the audience-to-product connection, translating customer needs into product requirements and managing day-to-day alignment with cross-functional partners, particularly Product. This is not a messaging or campaign role. This person will work behind the scenes to ensure our Enterprise and Corporate products reflect real-world use cases, workflows, and adoption needs.

Responsibilities

• Connect Audience Insights to Product Development
• Gather and synthesize feedback from Sales, Support, and field teams
• Document key customer pain points, jobs-to-be-done, and emerging use cases
• Create actionable product requirement briefs for review with Product Managers
• Track changes in audience needs and communicate trends to internal teams
• Maintain Product Readiness by Segment
• Monitor the product roadmap and flag features relevant to the segment
• Participate in product planning and design reviews as the audience advocate
• Ensure upcoming features address real segment workflows and expectations
• Maintain a readiness tracker tied to priority initiatives
• Lead Validation & Feedback Loops
• Coordinate validation efforts with internal SMEs and customers as needed
• Identify misalignment between feature capabilities and audience needs
• Share early feedback to guide product refinement or positioning
• Maintain clear documentation and summaries of validation outcomes
• Support Cross-Functional Alignment
• Share audience insights in roadmap and planning syncs
• Partner with Enablement, Messaging, and Pricing teams to ensure the voice of the customer is represented
• Flag strategic product shifts (e.g., AI, packaging changes) requiring audience POV
• Coordinate with PMM Ops to keep deliverables and timelines on track