B2B Product Marketing Manager

About the position

The Dow Jones B2B Enterprise Marketing team is hiring! We're looking for a collaborative and results-driven Marketing Manager to support our B2B businesses - Risk & Compliance, Dow Jones Newswires and Factiva. In this role, you'll be responsible for assisting in the planning and execution of high-impact marketing campaigns to achieve B2B business objectives. Working in tandem with key stakeholders on the product, proposition and sales team, you'll manage the execution of multi-channel marketing campaigns, such as digital and print ads, paid and organic social media, account-based marketing, and webinars.

Responsibilities

• Collaborate with Marketing, Sales Enablement, Sales, Product, and the Business team to develop campaigns that align product, target audiences and buying groups, driving awareness, engagement, pipeline and revenue generation
• Manage the execution of end-to-end marketing campaigns and oversee creative development of campaign assets, including briefs, feedback and rollout for all campaign assets
• Compile regular reports on marketing programs, and analyze campaign performance to inform data-driven decisions and optimize campaign performance
• Support product roll-out, enhancements and new products with associated marketing promotion for the B2B products, ensuring materials are regularly refreshed
• Manage webinars in support of B2B products from end-to-end, including creation of assets, promotion schedules, and reporting.

Requirements

• A minimum 7 years of B2B Marketing experience
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
• Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
• Ability to work effectively in a matrixed company model
• Extensive written and verbal communication skills, and strong collaboration and influencing skills

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program