About the position
This role will serve as the subject matter expert on all activities related to the administration of enterprise ticket and suite assets and will be the primary system administrator of the Truist ticket management SaaS platform. This teammate will be responsible for delivering programmatic leadership that achieves key performance indicators within the Brand Experience Marketing team (BXM)'s performance scorecard. Core daily competencies include but are not limited to an ability to work collaboratively across lines of business and leverage technical and business expertise to advise senior leaders on best practices regarding ticket utilization; manage day-to-day administration of season-long assets; demonstrate leadership in ensuring flawless execution of large-scale ticketed events such as the Truist Championship; and provide reporting across BXM's reporting routines.
Responsibilities
- Partner with senior business leaders to understand business strategy and work in cross-functional teams to drive successful strategic outcomes.
- Lead analysis of business and user needs, requirements documentation, performance measurement, and the interpretation of results for both internal and external stakeholders.
- Lead analysis effort to gather, formulate, define, and design solutions to the most complex business problems.
- Analyze, design, and maintain data sources in information systems in support of projects, information needs, and changing requirements.
- Measure client interaction in order to improve client experience, digital adoption, and marketing segmentation using various analytics tools (SAS, Adobe Analytics, R, Python, etc.).
- Apply subject-matter expertise, industry knowledge, and technical understanding to recommend actions to business leaders.
- Act as team leader for projects with moderate budgets or of short-to-intermediate duration.
Requirements
- Bachelor's degree in Computer Science, Business, Mathematics, or Information Technology-related field, or equivalent education and related training.
- Five to ten years of experience in analysis and design.
- Excellent verbal and written communication skills.
- Exceptional analytical and creative problem solving skills - ability to generate actionable insight and recommendations from complex analytics and large datasets.
- Ability to work independently or as a member of a team.
- Demonstrated proficiency in basic computer applications, such as Microsoft Office software products.
- Ability to travel, occasionally overnight.
- Proficiency in SQL, R, or Python.
Nice-to-haves
- Master's degree in Computer Science, Business Administration, or Statistics.
- Previous experience in the banking industry.
- Understanding and implementation experience with enterprise digital marketing optimization and analytics tools (e.g. Adobe Marketing Cloud Platform, Adobe Analytics, Adobe Audience Manager (DMP)).
- Working knowledge of analytical toolsets such as SAS (Enterprise Guide & Miner), R Studio, Python, Data warehousing.
Benefits
- Medical, dental, vision, life insurance, disability, accidental death and dismemberment.
- Tax-preferred savings accounts.
- 401k plan.
- No less than 10 days of vacation during the first year of employment.
- 10 sick days.
- Paid holidays.
- Defined benefit pension plan, restricted stock units, and/or a deferred compensation plan may be available.
