About the position
Ralph Lauren is a global, luxury lifestyle brand that services nearly all categories: apparel, footwear, accessories, home, and hospitality. To maximize the lifestyle potential of the brand, this position will support Hospitality Creative & Marketing, driving synergies across brand and regions. The Marketing Associate is responsible for supporting the strategic execution of Ralph Lauren NA marketing initiatives and activations with a hospitality focus. This role is responsible for fostering productive cross-functional relationships with internal partners that help build and execute national marketing campaigns with a goal to generate revenue and drive traffic. Hospitality activations will need to be seamlessly executed with continuity and will involve travel in order to be present at all activations; including but not limited to weekends. Additionally, this role will be responsible for identifying local talent/caterers to work closely with from inception to execution; things such as menu development, uniform distribution, serviceware selection, and day-to-day operations must all be well organized and thought out, in addition to overseeing daily operations of each event/activation. The Hospitality Marketing Associate will be responsible for managing and distributing a monthly calendar to ensure the Hospitality Team is aware of all Marketing activations that will include Hospitality, creating high-level PowerPoint presentations, and recaps of all activations. In addition to events and activations, this role will include administrative work and high-leveled organization. Teamwork, leadership, process, relationship management and effective communication, as well as attention to detail and a hands-on approach, are critical aspects of this position's responsibilities.
Responsibilities
- Lead Ralph's Coffee events and hospitality activations
- Manage vendor relationships and local partnerships
- Oversee event logistics, budgets, and post-event reporting
- Assist with special collaborations, fashion shows, and in-store retail events
- Develop event proposals aligned with corporate marketing objectives
- Track performance metrics and provide analytical insights
- Maintain cross-functional communication with internal teams
- Create and manage annual marketing/events calendar
- Manage documentation and presentations
- Process budgets and vendor payments
- Coordinate with hospitality and marketing teams
- Maintain organized filing systems
- Develop and execute marketing strategies for new Ralph's Coffee openings
- Coordinate hospitality elements for opening events
- Ensure brand consistency across all opening activations
- Track and report on opening performance metrics
Requirements
- Relevant experience in hospitality service, events, and execution
- Strong project management skills
- Ability to plan an event/activation from conception to execution
- Ability to execute systems and processes
- Strong analytical, conceptual and technical skills; ability to understand systems and reporting
- Excellent time management skills and ability to handle multiple demands and competing priorities successfully
- Strong communication skills (listening, written, verbal, facilitation) and the ability to interact with all levels of management
- Demonstrated ability to be resourceful, creative and time sensitive when faced with multiple demands and challenging deadlines
- Math and analytical skills
- Strong sense of teamwork
- Excellent Word, Excel, Access, Outlook, Adobe skills
Benefits
- Robust benefits package
- Above-market time off
- Flexible working arrangements
- Incentive compensation
- Varied learning opportunities
