About the position
The Brand & Marketing Creative Director is a strategic thinker with a passion for storytelling, branding and campaign development. The position will oversee the creation of compelling, results-driven content that resonates with target audiences and elevates brand presence across all media channels. As a key and upper-level position in the Marketing department, the Brand & Marketing Creative Director will regularly present and discuss brand and campaign strategies and tactics with executive management and ownership. And, as a leader within the Marketing department, this position will also be responsible to lead a team of Graphic Designers and others, responsible for ideating, creating, developing, managing and producing materials that support the advertising and marketing needs of the brand related businesses.
Responsibilities
- Conceptualize and lead the development of integrated advertising campaigns across digital, print, social and broadcast media, including collaborating with external agency partners on continued brand and campaign developments.
- Ensure brand consistency and integrity across all creative outputs, aligning with marketing goals and audience insights.
- Direct and mentor an internal team of designers, photography and videography resources to deliver high-impact creative work; including job bidding and order placement for external production.
- Coordinate, schedule and direct photography and videography sessions to produce media for use across digital, print, social and broadcast media; including model selection and hiring, make-up and wardrobe resource direction, copy and script writing, voice-over direction, audio track selection and related photo/video shoot tasks.
- Provide overarching vision and framework to guide design efforts; including but not limited to color palettes, information hierarchy, typography, templatization and composition.
- Curate a library of media assets to ensure brand consistency, efficient production and effective use of storage space; assets include logos, brand guidelines, ad campaigns, flyers, templates, photos, video and other related digital and physical materials.
- Partner with internal stakeholders and external clients and vendors to understand objectives, pitch ideas and present creative strategies.
- Translate marketing objectives into clear creative strategies and guide the execution from concept to completion.
- Stay current with industry trends, consumer behavior, and emerging technologies to keep campaigns fresh and competitive.
- Collaborate with analytics and media teams to evaluate campaign performance and optimize creative for engagement and ROI.
- Any other duties as assigned within the scope of this position.
Requirements
- Minimum 7 years of experience in a creative leadership role within an advertising agency or marketing department or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.
- Bachelor's degree in Advertising, Marketing, Design, Communications, a related field or similar experience is required.
- Proven track record of successful campaign development and brand storytelling.
- Strong portfolio showcasing a range of advertising and marketing work.
- Expertise in Adobe Creative Suite and other professional, industry-standard creative tools.
- Excellent communication, presentation and leadership skills.
- Deep understanding of digital marketing, social media trends and content strategy.
- Experience working with cross-functional teams including media, strategy and production.
Nice-to-haves
- Previous casino/hotel industry experience is preferred.
Benefits
- Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.
- Must be a minimum of 21 years of age.
