Brand Marketing Manager, Beverage

About the position

The Brand Marketing Manager will play a key role in driving brand strategy, coordinating high-impact launches, and keeping the trains running across internal and external teams. From building go-to-market plans to managing trackers, generating recaps, and owning trade show execution, this person will be instrumental in helping Bloom maintain its momentum as one of the fastest-growing wellness brands.

Responsibilities

• Assist with brand and campaign strategy, helping to translate ideas into clear briefs, timelines, and go-to-market plans.
• Build and manage brand tracking tools, including KPI trackers, budget trackers, innovation development, and cross-functional workback schedules.
• Help create campaign decks and brand presentations, collaborating with marketing, creative, and leadership teams to deliver clear, actionable updates and recaps.
• Own trade show execution end-to-end, including production timelines, asset tracking, and POS coordination with internal and external partners.
• Help to manage retail-facing brand materials and ensure consistency across all touchpoints.
• Distribute bi-weekly brand updates to the broader team, keeping stakeholders informed on brand progress, priorities, and upcoming initiatives.
• Generally, support a range of marketing initiatives and tasks to ensure brand success.

Requirements

• 5-7+ years of experience in brand marketing, ideally within CPG, beverage, wellness, or lifestyle industries.
• Experience in supporting cross-functional campaign management and KPI monitoring.
• Proven ability to manage projects effectively.
• Excellent skills in building strong brand presentations.
• The ideal candidate will have experience in trade marketing, trade shows, and asset management.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop (yes, it's Apple)
• Access to all the Bloom supplements and swag so you can bloom into your best self!