About the position
WhatsApp is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Responsibilities
- Lead and bridge across global and local consumer marketing teams.
- Develop and execute large scale campaigns and brand moments globally.
- Ensure local relevance of marketing strategies for billions of users.
- Balance the need for exceptional work with the fast-paced environment of the organization.
Requirements
- 7+ years of experience in brand marketing for consumer tech brands of global scale.
- Brand marketing experience in the Tech industry.
- In-depth experience in landing successful product value propositions with clear brand POV.
- Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning.
- Demonstrated experience working with media and creative agencies.
- Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing.
- Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes.
- Demonstrated track record of bringing a tech product's brand positioning into product design & GTM.
- Product marketing experience in tech.
- CPG marketing experience.
