Brand Marketing Manager

About the position

At CADDi, we are on a mission to unleash the potential of manufacturing. We are seeking a dynamic, strategic Brand Marketing Manager to elevate our brand and shape the narrative that defines who we are. This team member will be critical to our expansion, requiring a seasoned professional capable of developing and championing long-term brand positioning, managing media relations, and executing integrated campaigns within the manufacturing SaaS industry. You will be responsible for defining our brand voice, engaging with key stakeholders, and ensuring our story resonates with our target audience.

Responsibilities

• Develop and champion long-term brand positioning across core markets and channels, ensuring alignment with overall business goals.
• Conduct comprehensive brand audits and competitive analysis, refining CADDi's brand architecture.
• Build and nurture strong relationships with media outlets, securing positive press coverage, interviews, and feature stories.
• Craft compelling press releases and press kits, serving as a primary media liaison and coaching spokespeople for coordinated media opportunities.
• Plan, lead, and execute impactful brand campaigns from concept to rollout across various channels including PR, social media, digital platforms, and events.
• Collaborate cross-functionally with product, design, and digital teams to ensure consistent and cohesive brand messaging.
• Create differentiated brand messaging, positioning, and content that resonates with our audience and aligns with business objectives.
• Lead compelling brand storytelling initiatives across both internal and external communication channels.
• Partner closely with product, creative, digital, and sales teams to successfully launch brand campaigns and initiatives.
• Lead and manage relationships with external agencies and vendors for PR, creative development, and event execution.
• Establish and track key performance indicators (KPIs) such as share of voice, brand awareness, sentiment, and campaign return on investment (ROI).
• Utilize data-driven insights to continuously optimize brand performance and enhance brand perception.