Brand Marketing Manager

About the position

The Brand Marketing Manager position at the University of Denver is responsible for identifying and executing opportunities to enhance the university's brand reputation among various audiences. This role involves collaboration with the University Relations team and campus partners to ensure that every interaction with the university positively impacts its perception. The ideal candidate will possess strategic thinking and practical execution skills, with a strong background in content marketing, social media, and brand experiences. The position emphasizes the importance of storytelling and engagement to create memorable brand moments.

Responsibilities

• Develop, distribute and optimize marketing toolkits to support faculty and staff in representing DU.
• Manage MarComm swag inventory and source products for marketing campaigns.
• Identify opportunities for DU brand involvement such as sponsorships and partnerships.
• Collaborate with campus partners to generate excitement for DU's signature events.
• Shape experiences and gather quality brand content throughout the year.
• Oversee execution of brand marketing activations and coordinate with MarComm teams.
• Monitor peer institutions' brand marketing for trends and creative approaches.
• Create and execute an annual content marketing strategy to extend DU's brand reach.
• Leverage capabilities across departments to curate compelling stories.
• Serve as primary steward of DU's brand in marketing copy and collateral.
• Identify and execute distribution strategies for collaborative storytelling projects.
• Ensure marketing best practices are implemented in amplified stories.
• Maintain the university-wide proof point library and establish SOPs for content dissemination.
• Oversee the social media team and strategy to engage target audiences.
• Serve as lead project manager for brand marketing projects.
• Draft strategic briefs to assist team members with project goals.
• Coordinate work of cross-functional teams and vendors for high-quality deliverables.
• Track KPIs and provide reporting on engagement and impact of content.
• Provide guidance and feedback to direct reports.

Requirements

• A bachelor's degree or equivalent work experience.
• At least 5 years of experience in a marketing and/or content strategy role.
• Excellent writing and grammar skills, with clear communication abilities.

Nice-to-haves

• Experiential and/or guerrilla marketing activation experience.
• Experience planning and executing strategic marketing campaigns.
• Experience creating written content for marketing purposes.
• Project management certification.
• Experience in or understanding of the higher education industry.
• Supervisory experience.

Benefits

• Medical insurance
• Dental insurance
• Retirement plan
• Paid time off
• Tuition benefit
• ECO pass