Brand Marketing, Senior Manager

About the position

The Brand Marketing, Sr. Manager Direct-to-Consumer marketing oversees the evolution, execution, and measurement of key consumer marketing strategies and tactics supporting Xeomin in the U.S. The ideal candidate has in-depth consumer marketing expertise and a track record of delivering outstanding results through innovative solutions in launches and developing new markets. They excel in omnichannel strategy development with strong expertise in digital best practices and media planning & optimization. This job reports to the Director of Brand Marketing U.S and is in-office/hybrid. There are no direct reports to this position.

Responsibilities

• Serve as the direct-to-consumer partner on the Xeomin brand team, ensuring strategic alignment in designing and implementing a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, video, and CRM.
• Establish disciplined executional plans, track KPIs frequently, and enhance consumer engagement programs based on insights and performance data.
• Contribute to strategy development and brand planning, ensuring alignment with in-office, patient, global, and broader portfolio priorities.
• Oversee the timely submission of all jobs into Veeva through the management of external agencies and vendor partners.
• Ensure all marketing efforts comply with established corporate and industry compliance guidelines.
• Stay informed of evolving marketplace conditions and competitive landscape.
• Work closely with the larger Xeomin brand team to develop and execute insight gathering and testing.
• Monitor and report on campaign impact and effectiveness, providing insights for continuous improvement.
• Maintain regular communication with the Director of Brand Marketing, addressing problems, providing project updates, and conducting regular 1:1 meetings.
• Manage the budget and track current projects and spending throughout the fiscal year.
• Travel to participate in select customer events and quarterly field ride-alongs to gather customer engagement and field insights.
• Attend various industry events as a representative of the team.
• Perform duties with minimal direction and supervision, ensuring successful completion of assigned projects.
• Provide systematic and dependable follow-up, maintaining a high level of organization and preparedness.
• Work collaboratively in a team environment, fostering a spirit of cooperation and building strong relationships.
• Exhibit excellent communication skills, including presentation, persuasion, and negotiation.
• Manage all communications with agency partners and relevant cross-functional stakeholders.
• Develop and oversee launch timelines and deadlines, ensuring active communication with stakeholders on progress and completion.
• Partner with Global Marketing and R&D counterparts to ensure best practice sharing across regions.
• Ensure consistent messaging across all channels; adapt for channel context as needed.

Requirements

• Bachelor's Degree
• 5+ years experience in the pharmaceutical or biopharmaceutical industries with 3+ years of Consumer Marketing experience
• Experience managing agencies and multiple vendor relationships

Nice-to-haves

• Existing knowledge or interest in the overall beauty/wellness industry and Medical Aesthetics in particular