Brand & Product Marketing Manager, Sr.

About the position

The Brand & Product Marketing Manager, Sr. at Prismatik is responsible for executing brand and product marketing strategies, which include market research, preparing marketing materials, and evaluating marketing budgets for assigned products. This role involves assisting in the preparation of business plans, feasibility studies, and reports for management review to drive product development and marketing activities. The manager will drive revenue and profitability, formulate corporate plans, and perform project management activities to commercialize products. Collaboration with cross-functional teams is essential to ensure successful execution of marketing plans and product launches.

Responsibilities

• Executes brand and product marketing strategies involving market research and analyses.
• Assists in preparing business plans, feasibilities, roadmaps, and reports for management review.
• Drives revenue, profitability, and business growth as measured by user metrics.
• Formulates and reviews corporate short and long-range plans for specific products.
• Performs project management activities to commercialize products.
• Partners with cross-functional teams to execute approved plans/projects.
• Aligns cross-functional teams around approved plans/projects.
• Collaborates with stakeholders to ensure smooth product development transitions.
• Provides monthly business reports covering performance versus forecast.
• Mentors and trains team members.
• Develops and implements brand marketing plans and activities.
• Launches and manages campaigns across various channels.
• Maintains brand messaging and claims document.
• Increases marketing communication effectiveness and minimizes acquisition costs.
• Develops customer-facing content and digital journeys.
• Executes activity plans to drive awareness, engagement, and purchases.
• Functions as a subject matter expert on products and services.
• Serves as a technical adviser by demonstrating products and troubleshooting issues.
• Manages product roadmap and assists in development of proposals.
• Assists in the development and launch of new products.
• Sustains the development of existing products.
• Works closely with product development teams to align product features with brand values.
• Manages and prioritizes incoming product concepts and initiatives.
• Prepares monthly/quarterly and annual forecast models.
• Oversees planning and execution of brand events.
• Conducts competitive product analysis and market research.
• Applies consumer insights to develop brand strategies.
• Tracks competitor activities and market trends.
• Monitors and tracks marketing expenses.
• Tracks and reports on projected and realized ROI for products and initiatives.
• Determines profitability and viability of new products.
• Supports forecasting exercises with insights into market trends.
• Prepares reports on brand performance metrics.
• Analyzes data to provide insights and recommendations.
• Performs strategic reviews related to brand strategy and product development.

Requirements

• Bachelor's degree in Marketing or related field required.
• Minimum five (5) years of related experience.
• Experience supporting software product initiatives.
• Previous management level experience preferred.
• Prior science/technical, medical device, healthcare/dental background preferred.

Benefits

• Medical, Dental, Vision insurance.
• 401K with company match.
• Company-paid life insurance.
• Onsite dental services.
• Vacation, holiday, and sick time.
• Employee gym with fitness classes and meditation room.
• Employee medical/wellness center with massage therapy and acupuncture.
• Two company subsidized cafes.
• Internet cafes.
• Employee lounges with big screen TVs and game tables.
• Fun company sponsored events.
• Diverse work environment with over forty nationalities represented.