Business to Business Marketing Specialist

About the position

The B2B Salesperson is responsible for expanding Advantage Home Care’s referral network by cultivating strategic partnerships with healthcare providers and community organizations. The role emphasizes outreach, relationship building and management, and business development to drive client acquisition and brand visibility. The B2B Salesperson plays a critical role in fueling and accelerating organizational growth by being actively present in the field and converting opportunities into deliverable results.

Responsibilities

• Maintain and strengthen existing referral source relationships and manage contracts, ensuring continued engagement, satisfaction, and a steady flow of quality referrals.
• Identify, research, and develop new referral sources by targeting strategic partners such as hospitals, clinics, discharge planners, rehabilitation centers, and senior service organizations.
• Initiate contact through phone calls, emails, and in-person visits to introduce Advantage Home Care’s services and explore partnership opportunities.
• Develop strong, ongoing relationships with key stakeholders to ensure Advantage remains top-of-mind when referrals are needed.
• Use the designated CRM platform to log every referral source, contact, follow-up activity, and lead conversion status to ensure a data-driven approach.
• Engage directly with external partners through meetings, drop-ins, events, and presentations to build relationships and drive referrals.
• Represent Advantage Home Care at community events, health fairs, professional associations, and luncheons to increase visibility and credibility.
• Create customized presentations for providers and organizations to highlight services, differentiators, and referral processes.
• Perform additional duties as assigned by management to support departmental and organizational goals.

Requirements

• 1-5 years in business development, marketing, or resource management
• Strong B2B communication and partnership skills
• Experience in managing marketing campaigns and materials
• Data analysis and strategic growth capabilities
• Excellent communication and interpersonal skills

Benefits

• Major medical benefits with a % paid by the company paid portion
• Dental coverage
• Vision coverage
• Life insurance
• Paid time off (ETO) available after completion of your 90-day Introductory Period