About the position
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure. We're seeking a Channel Marketing Content Manager to lead the creation of compelling, go-to-market content designed specifically for our distributor and reseller ecosystem. In this role, you'll bridge the gap between product, marketing, and channel sales-translating product capabilities into value-driven messaging that resonates with our partners and accelerates their ability to sell. This position is ideal for someone who loves transforming complex product information into high-impact content that drives awareness, demand, and partner enablement across global channel networks.
Responsibilities
- Develop and own the channel messaging strategy for distributors, VARs, and resellers based on product positioning, partner needs, and market trends
- Create and manage partner-facing content, including distributor sales enablement materials, channel playbooks and product guides, battlecards, competitive positioning, and objection handling, email templates and copy for partner marketing execution
- Work closely with Product Marketing, Channel Sales, and Regional Marketing to ensure alignment across launches and initiatives
- Tailor messaging for different partner personas (e.g., sales, technical, marketing roles)
- Collaborate with the global marketing team to scale messaging across regions and languages
- Monitor usage and performance of partner content and continuously optimize for effectiveness
- Stay current on market trends, partner business models, and competitive landscapes
Requirements
- 10+ years of experience in product marketing, content marketing, or channel marketing-with a strong focus on distributor and reseller engagement
- Proven ability to write, edit, and structure clear, engaging, and actionable content for B2B technology audiences
- Experience supporting global channel programs or working with 2-tier partner ecosystems
- Strong cross-functional collaboration skills; ability to manage multiple stakeholders and priorities
- Comfortable with project management, creative brief development, and localization workflows
- Cybersecurity or enterprise software industry experience preferred
Benefits
- Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
- Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
- Company paid holidays and Paid Time Off
- Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
