About the position
We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Channel Marketing Intern will gain valuable exposure and experience across nearly all elements of the marketing function and marketing communications for Generac products and services. The Marketing Intern role will partner with the Channel Marketing Manager and team in executing marketing projects, supporting cross-functional teams such as Sales and Product Management, and contributing to the development of marketing materials and campaigns.
Responsibilities
- Support the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures.
- Assist in submitting, reviewing and editing marketing materials to ensure consistency and quality for digital and print assets.
- Aid in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing.
- Help maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization.
- Learn to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members.
Requirements
- Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Communication or similar field.
- The ability to work a minimum of 20 hours per week year-round and full-time during summer and school breaks.
- Ability to work independently and collaboratively.
- Strong organization and project management skills, with the ability to handle multiple priorities.
- Creative thinking in developing marketing strategies in a B2B environment.
- Takes initiative and assumes ownership of tasks and projects.
- Fast learner and able to adapt to new situations.
- Eager to develop new skills, technologies, and industry trends.
Nice-to-haves
- Sophomore status or above in the degree-seeking program.
- Strong computer skills in the Microsoft Office Suite.
- Strong writing and communication skills.
- Working knowledge of basic graphic design skills.
- Previous working or volunteer experience.
- Involvement and leadership in extra-curricular campus activities or non-profit organizations.
Benefits
- Compensation will be based on experience and qualifications, with a competitive hourly rate.
