Channel Marketing Manager Americas

About the position

We are seeking an experienced and dynamic Channel Marketing Manager to lead and develop our partner marketing strategies. The ideal candidate will be responsible for driving growth through our partner ecosystem, collaborating with distributors, resellers, system integrators, and other key channel partners.

Responsibilities

• P&L Management: Monitor and report on performance to key financial goals.
• Channel Strategy Development: Develop and execute channel marketing strategies that align with business goals and drive growth across indirect sales channels.
• Performance Tracking: Monitor and report on Channel Partner performance.
• Partner Relationships: Build and maintain strong relationships with key partners ensuring alignment with our product positioning and go-to-market strategies.
• Marketing Campaigns: Design and implement co-marketing campaigns and joint promotions with partners, focusing on lead generation, brand awareness, and revenue-driving initiatives.
• Program Management: Oversee channel marketing programs, including partner onboarding.
• Budget Management: Manage the marketing budget for channel activities, ensuring effective use of funds and alignment with overall business objectives.
• Cross-functional Collaboration: Work closely with the sales, product marketing, and business development teams to ensure alignment and execution of channel strategies.
• Market Insights: Stay informed on industry trends, competitive landscape, utilizing data to provide recommendations and analysis to further drive growth.

Requirements

• Education: Bachelor's degree in marketing, Business, or related field.
• Experience: 2+ years of experience in channel marketing, partner marketing, or B2B marketing, ideally within the technology industry.
• Knowledge: In-depth understanding of indirect sales channels and the partner ecosystem, with experience working with distributors, resellers, and system integrators.

Nice-to-haves

• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities to manage relationships with external partners and internal teams.
• Proficiency within Excel, Power BI.
• Strong analytical skills and the ability to interpret data to 'join the dots' and drive decision-making.
• Experience with digital marketing, content marketing.

Benefits

• A leadership team that cares about your success and works with you to map out development.
• Work in a team of positive, passionate, and capable peers.
• International team in UK, Munich, California, and around the globe.
• Opportunity to flex your creativity in a booming, future-proof industry.
• Focus on personal development and training in any relevant discipline.
• Discount on Elgato, Corsair, Origin, Scuf and Fanatec products.
• Comprehensive benefits package including health, dental, and retirement plans.
• Profit Share Scheme.