About the position
The Channel Marketing Manager, Retail will develop & lead the marketing strategy & execution for owned product categories within the Retail Channel across all KOHLER Retail customers (Home Depot, Lowe's, Costco, Menards, etc). Accountable to elevate & differentiate the KOHLER Brand in retail channel while achieving sales growth and profitability objectives. This Manager is responsible for leading our 'Go-to-Market' marketing strategy and integrated marketing plans to support new product launches leading efforts with cross-functional leaders including media, in-store/digital promotions, packaging, and merchandising. Responsibility for identifying market, customer and consumer needs as well as developing and implementing retailer marketing strategies, product category portfolios and promotions to drive market share.
Responsibilities
- Elevate the KOHLER Brand through strategy development & execution of Integrated Marketing & 'Go-to-Market' Plans for new product launches & assigned product categories.
- Manage the Retail Marketing Promotional Calendar for assigned product categories - including recommendation, financial evaluation, forecasting, execution, and post-promo analysis of category specific promotions in-aisle & online across retailers.
- Lead all Retailer Marketing efforts working directly with Retailer Merchant / Marketing teams in addition to internal Sales, Category Management, and other Marketing leadership to drive sales in assigned categories.
- Develop Retail Brand strategy & presentation for retailer Business / Product Line Reviews to gain in-aisle & drive in-aisle / digital market share.
- Create brand demand & brand preference by thorough understanding of end-to-end customer insights of product category.
- Work in close partnership with Product Category Management to develop meaningful product category portfolios.
Requirements
- Bachelor's Degree in marketing, business or related field.
- 4+ years of prior experience in Marketing, Channel Management and/or Product Development with progressively more responsibility and a proven track record of results.
- 2+ years Marketing Experience within retail / showroom channels.
- 2+ years of experience with P&L and budgeting.
- Significant familiarity with consumer marketing and retail landscape to provide strategic leadership and direction to the business.
Nice-to-haves
- Excellent written, verbal, and storytelling communication skills.
- Analytical thinker with ability to conduct research, data analysis and resolve complex problems.
- Ability to translate data into actionable insights.
- Ability to multi-task and work in a challenging, fast-paced environment.
- A high level of creativity to regularly generate innovative solutions to market problems.
Benefits
- Medical
- Dental
- Vision
- 401k
