Channel Marketing Manager - Retail

About the position

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Responsibilities

• Develop and own the overall channel marketing strategy.
• Lead the planning and execution of channel-specific marketing campaigns and programs.
• Partner with Sales, Product Management, Brand, and Digital teams to align on priorities.
• Analyze market trends, customer behavior, and competitive activity.
• Ensure the sales team is equipped with modern marketing tools and training.
• Track and report on the effectiveness of channel marketing programs.
• Design the retail channel marketing strategy.
• Develop & execute retail channel off-shelf promotional strategies.
• Collaborate with Product Management teams to identify and implement growth initiatives.
• Understand business unit P&L objectives to make sound go-to-market recommendations.
• Develop & execute Tradeshow strategy & execution.
• Serve as key contributor to new product commercialization planning & execution.
• Build and maintain channel expertise through customer collaboration and presentations.
• Partner with brand execution team to ensure development of digital collateral.

Requirements

• Bachelor’s degree in Marketing, Business or related field.
• Minimum of five (5) years of product management or marketing experience required.
• Channel Leadership experience preferred.
• Experience within the Consumer/Durable Goods industry preferred.
• Demonstrated ability to influence, collaborate and build trust.
• Demonstrated solid analytical skills and problem-solving ability.
• Strong multi-tasking and project management skills.
• Growth mindset – demonstrated ability and desire to rapidly learn.

Nice-to-haves

• Experience managing agency partners preferred.

Benefits

• Comprehensive health plans.
• Market-leading 401(k) program with a company contribution.
• Product discounts.
• Flexible time off benefits including half-day summer Fridays.
• Inclusive fertility / adoption benefits.