About the position
As the Channel Marketing Manager for B2B Strategic Accounts, you will drive business growth through strategic go-to-market initiatives and develop programs that strengthen loyalty to Moen's brand and channel partners. This role requires collaboration across Product Marketing, Sales, and Marketing Services to deliver tailored solutions and marketing materials that accelerate the growth of Moen's products and services. You will also build channel expertise, conduct channel analysis, and create customer plans that align with business objectives. In this role, you'll support marketing initiatives for distributor partners like Ferguson, Jajoca, and Win Supply. You'll work with internal sales teams and buyers to develop promotions, create print and spec materials, and manage in-store displays, end caps, and events like Plumbing Weeks. This role also partners with field sales to promote products in the Repair, Remodel, Replacement, and Renovation markets. We value individuals who can Think Fast, making informed, data-driven decisions that optimize go-to-market strategies and support rapid growth; Work It Together, partnering closely with cross-functional teams and channel partners to align plans and deliver results; and Make the Hard Call, balancing business priorities, customer needs, and long-term brand objectives with thoughtful, strategic choices. Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.
Responsibilities
- Collaborate with Product Marketing teams to identify and implement growth initiatives within current product portfolios and new expansion areas.
- Understand P&L objectives to make sound, strategic go-to-market recommendations that drive both top- and bottom-line results.
- Work closely with Sales, Product Marketing, Marketing Services, and Brand Development to deliver growth initiatives, program development and execution, competitive research and insights, and product presentations and training delivery.
- Build and maintain channel expertise through field travel, industry events, and competitive analysis, fostering close collaboration with Sales teams.
- Develop customer channel plans aligned with joint business planning and shared objectives.
- Provide input on brand and merchandising messaging to ensure alignment with channel strategies and deliver the best possible customer experience within accounts.
- Conduct ongoing channel situation analysis to monitor sales, margins, and volume across key products and customers; develop and implement improvement action plans.
- Partner with Business Intelligence to measure and analyze channel data, evaluate program effectiveness, and drive continuous improvements.
- Support Sales and the business unit with results reporting for monthly and quarterly business reviews.
- Collaborate with Marketing Services to develop 2D, 3D, and digital collateral that supports product launches, promotions, and channel-specific marketing programs.
