About the position
As the Channel Marketing Specialist, you will be responsible for driving wholesale business growth through strategic go-to-market initiatives. In this role, you will lead and manage programs that drive loyalty to the Outdoors brand and wholesale channel partners. You will also collaborate with specific districts on the development of marketing materials for various channel customers that deliver tailored solutions to support the growth and expansion of the company's brands, products, and services. As the Channel Marketing Specialist, you will provide strategic insight, develop project plans, and drive the execution of projects that support the growth of Outdoors dealers, builders and contractors - including program development and management, omnichannel marketing efforts along with developing the channel marketing strategy for new product launches. This role will prepare experienced specialists for future growth in the marketing function as you incorporate strategic planning beyond day-to-day and project execution.
Responsibilities
- Lead dealer, builder and contractor programs including program strategy, requirements and enhancements, promotions, and other marketing initiatives to drive growth.
- Develop and execute promotions that grow Outdoors product sales and drive brand loyalty.
- Support the development and review of custom marketing literature and merchandising aids for assigned districts and channel partners.
- Develop and execute comprehensive strategies for new product launches, ensuring alignment with company goals and market demands.
- Lead cross-functional teams to drive the successful implementation of strategic initiatives.
- Identify market opportunities and create innovative strategies to capitalize on them.
- Set and monitor performance metrics to ensure strategic goals are met.
- Communicate and manage relationships with key stakeholders, including senior leadership, clients, and partners.
- Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget.
- Responsible for managing project budgets and marketing spend for assigned projects.
- Prepare and present project updates to internal and external project stakeholders.
- Manage outside agencies and vendors as needed.
- Collaborate with assigned districts and key customers on field requests for marketing support.
- Support other marketing and sales initiatives as needed.
Requirements
- Bachelor's degree in marketing or communications.
- 3+ years of experience in marketing, advertising, strategic planning, program management, or a related role.
- Proven track record in leading and building strategy for new product launches and other initiatives.
- Strong analytical, problem-solving, and decision making skills.
- Proficient in Microsoft Office Suite.
- Proven experience utilizing project management skills managing both traditional and digital-based marketing tools.
- Ability to work with complex products and attention to detail.
- Strategic Leadership: Proven track record in developing and executing strategic plans for new product launches and program management.
- Innovative Thinking: Ability to identify market opportunities and create innovative strategies to capitalize on them.
- Cross-Functional Collaboration: Experience in leading cross-functional teams to ensure alignment and successful implementation of strategic initiatives.
- Performance Metrics: Skilled in setting and monitoring performance metrics to ensure strategic goals are met.
- Stakeholder Management: Strong ability to communicate and manage relationships with key stakeholders, including senior leadership, clients, and partners.
- Project Management: Expertise in managing multiple projects simultaneously, ensuring timely delivery and adherence to budget.
Nice-to-haves
- Background in B2C and/or B2B (channel) marketing.
- Experience with Project Management, Marketing Production and strategic planning, leading strategic initiatives.
- Creative and strategic mindset that works well in fast-paced cross-functional team environments.
Benefits
- Comprehensive health plans.
- Market-leading 401(k) program with a company contribution.
- Product discounts.
- Flexible time off benefits (including half-day summer Fridays per policy).
- Inclusive fertility / adoption benefits.
