Chief Marketing Officer (CMO), AECO

About the position

We are seeking a bold and visionary Chief Marketing Officer (CMO) to lead our global marketing organization. The ideal candidate will bring a blend of strategic acumen, digital transformation experience, and deep understanding of enterprise SaaS marketing. This role will focus on strengthening brand leadership, driving pipeline through demand generation, and leading our AI marketing strategy to scale globally.

Responsibilities

• Define and execute the global marketing vision aligned with the company's growth, innovation, and brand goals.
• Partner with Product, Sales, Customer Success, and the Executive Team to align marketing strategies with business objectives.
• Manage the consistent brand management and brand narrative across a broad spectrum of solutions and key stakeholders.
• Lead a high-performing global demand generation engine that drives measurable pipeline growth across regions and segments.
• Effectively synthesize value propositions of a broad portfolio targeting dozens of personas into a manageable set of coherent, scalable marketing programs.
• Oversee the design and execution of multi-channel campaigns (digital, ABM, events, SEO/SEM) with a strong focus on ROI.
• Collaborate with sales leadership to ensure alignment between marketing programs and revenue goals.
• Develop and implement an AI-forward marketing strategy, leveraging data science, predictive analytics, and generative AI to personalize engagement, optimize campaigns, and scale operations.
• Evaluate and integrate new AI technologies to enhance content creation, customer segmentation, lead scoring, and lifecycle marketing.
• Manage and maintain ongoing best in class Marketing Technology (MarTech) infrastructure to support the Trimble marketing ecosystem.
• Strengthen and evolve the global brand, ensuring consistent messaging and market positioning across all channels.
• Drive executive and segment communications, public relations and thought leadership.
• Own and drive the go-to-market (GTM) strategy, in collaboration with Sales, Product, and Customer Success, to optimize market penetration and growth.
• Guide competitive intelligence, market segmentation, and customer insights to inform strategic decision-making.
• Leverage customer insights to align marketing efforts with market needs, driving product adoption and engagement.
• Drive the Trimble Marketing Transformation (MX) and Marketing Operations (MOPs) to establish efficient campaign & web operations.
• Align critical Marketing KPIs for MQL conversion rates, Sales Pipeline conversion rates, and campaign ROI with quarterly sales channel goals.
• Build and lead a world-class marketing organization with a culture of innovation, accountability, and agility.
• Mentor and develop leadership talent, ensuring organizational design supports scale and growth.

Requirements

• 15+ years of marketing leadership experience, with at least 5 years in a CMO or equivalent role at a global B2B SaaS or enterprise technology company.
• Proven success in scaling demand generation in complex sales environments.
• Demonstrated ability to lead digital transformation and leverage AI in marketing operations.
• Strong strategic thinking with operational rigor and executional excellence.
• Exceptional communication, stakeholder management, and leadership skills.
• Experience in or exposure to the construction, infrastructure, or industrial tech sectors is a plus.

Benefits

• Comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
• Tax savings plans for health, dependent care and commuter expenses.
• Paid Parental Leave.
• Employee Stock Purchase Plan.