About the position
Join a great place to work with MissionSquare, a financial services corporation with approximately $75 billion in assets under management and administration and over 600 employees. Founded in 1972, MissionSquare is dedicated to the retirement needs of public sector employees. We focus on delivering results-oriented retirement and retiree health savings plans, education, investment options, personalized guidance, and related services to public sector participants in more than 9,200 plans and nearly 1.3 million participant accounts. We strive to make the administration of retirement programs as easy and cost-effective as possible. We have an extraordinary talent base and invite you to consider joining MissionSquare's Marketing team. The Chief Marketing Officer (CMO) is a key executive role responsible for developing and executing comprehensive marketing strategies that align with the organization's overall business objectives. The CMO plays a central role in driving brand growth, enhancing customer engagement, and delivering measurable results through innovative marketing initiatives. This position is vital to creating a competitive edge in the market and maintaining a strong connection with the company's target audiences.
Responsibilities
- Develop and implement a cohesive marketing strategy that supports the company's short-term and long-term goals.
- Collaborate with the executive team to ensure marketing initiatives align with overall business objectives.
- Conduct market research to identify emerging trends, competitive dynamics, and consumer demands.
- Define brand positioning and messaging to create a distinct identity in the marketplace.
- Lead and inspire the marketing team, fostering a culture of creativity, collaboration, and accountability.
- Recruit, train, and mentor marketing professionals to build a high-performing department.
- Set clear objectives and performance metrics for the team, ensuring alignment with organizational priorities.
- Oversee digital marketing strategies, including sales enablement tools, SEO, SEM, social media, and email campaigns.
- Leverage data analytics to measure campaign performance and optimize marketing efforts.
- Stay ahead of industry advancements and integrate new technologies into marketing practices.
- Promote innovation in marketing campaigns to enhance engagement and conversion rates.
- Ensure consistency in brand messaging and design across all channels and platforms.
- Manage the development of marketing materials, including press/media outlets, advertisements, brochures, sales materials, social and digital content.
- Collaborate with external agencies or vendors to achieve high-quality deliverables.
- Serve as a spokesperson for the company.
- Develop strategies to drive customer acquisition, retention, and revenue growth.
- Monitor marketing budgets and ensure the efficient allocation of resources.
- Analyze ROI of marketing initiatives and make data-driven decisions to improve outcomes.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.
- A Master's degree (e.g., MBA) is preferred.
- Series 7 and 24 preferred.
- 20+ years of experience in marketing or related fields, with a proven record of successful leadership.
- Experience working in the Financial Services industry preferred.
- Experience in developing and executing large-scale marketing campaigns.
- Strong background in digital marketing, analytics, and technology-driven solutions.
- Exceptional strategic thinking and problem-solving abilities.
- Outstanding communication and interpersonal skills.
- Expertise in data analytics and interpreting metrics to guide marketing strategies.
- Ability to manage and motivate a diverse team effectively.
Benefits
- Competitive Total Rewards (compensation and benefits) package, including 401(k) Plan with matching contributions.
- Varied incentive plans.
- Flexible/Hybrid work schedules.
- Wellness programs.
- Tuition reimbursement.
- Professional and career development courses.
- Mentoring programs.
- Volunteerism program.
