About the position
Karbon is seeking a visionary and results-oriented Chief Marketing Officer (CMO) to spearhead this pivotal next chapter of our growth and take further market leadership in the accounting practice management software category. This is a unique and transformative role for a strategic leader who is excited by the challenge of building upon our legacy of innovation, refreshing a strong brand, and redefining its value to the accounting industry as we aim to once again set the standard and redefine our category. As CMO, you will be the chief architect of our evolving growth story, responsible for developing and executing a comprehensive marketing strategy that accelerates our trajectory, generates significant demand, and drives revenue. You will be a key member of the executive team, playing a crucial role in shaping the future of Karbon and the industry.
Responsibilities
- Develop and execute a bold marketing strategy that drives growth and positions Karbon as the thought leader in accounting practice management.
- Lead a comprehensive brand refresh to evolve our positioning and value proposition.
- Champion Karbon's growth story to capture the market's imagination and solidify our leadership.
- Conduct market, competitor, and customer analysis to identify opportunities and inform strategic direction.
- Design and scale a global demand generation engine in partnership with the sales organization.
- Develop and implement multi-channel campaigns to drive high-quality leads.
- Oversee an extensive calendar of global events, including our flagship annual customer conference.
- Establish metrics and KPIs to track campaign performance and marketing ROI.
- Achieve ambitious pipeline and revenue targets through constant optimization.
- Build, mentor, and inspire a high-performing global marketing team.
- Identify and recruit top talent for critical marketing functions.
- Develop and refine Karbon's brand narrative and ensure impactful storytelling.
- Oversee the creation and execution of integrated marketing campaigns.
- Establish a clear campaign development process for timely execution.
- Work closely with Sales leadership on go-to-market strategies and shared revenue goals.
- Collaborate with Product teams on product strategy and messaging.
- Partner with Customer Success to leverage customer advocacy and insights.
Requirements
- Proven experience as a CMO or in a senior marketing leadership role within a scaling B2B SaaS or technology company.
- Demonstrable success in developing and executing marketing strategies that drive revenue growth.
- Extensive experience in brand evolution and defining compelling value propositions.
- Strong track record of building and leading high-performing marketing teams.
- Deep expertise in building and optimizing demand generation engines.
- Proven ability to develop effective multi-channel marketing campaigns.
- Strong understanding of modern marketing technologies and analytics.
- Exceptional strategic thinking, analytical, communication, and presentation skills.
- A data-driven, results-oriented mindset with a passion for continuous improvement.
- Entrepreneurial spirit and comfort with ambiguity in a fast-paced environment.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Genuine interest in and understanding of the accounting industry.
Benefits
- Paid Flexible Time Off with an encouraged 4 weeks use per year.
- Company paid medical for you and eligible spouse/partner and dependents.
- Company paid dental and vision for you and eligible spouse/partner and dependents.
- Fully company funded short and long term disability.
- Fully company paid life insurance.
- 401(k) with company matching.
- Flexible Spending Account.
- Up to 8 weeks paid parental leave.
- Work-from-home stipend.
