Communications, Marketing, and Outreach Specialist - College of Aerospace, Computing, Engineering, and Design

About the position

The Communication, Marketing, and Outreach Specialist leads the development and execution the overall strategy for communications, marketing, and engagement efforts for the College of Aerospace, Computing, Engineering, and Design (CACED). This position oversees the design, coordination, development, production and distribution of print, video, digital and promotional materials to support CACED’s departments and programs, degrees, certificates, and events. This position is responsible for effectively and consistently communicating the CACED message, including through social media and digital engagement. This position supports and coordinates the communication and marketing efforts of CACED departments and programs and serves as the liaison between CACED and University Communications and Marketing. The position also assists with the communication and marketing of strategic initiatives and new programs in CACED.

Responsibilities

• Leads development, execution, and maintenance an integrated communications and marketing plan to promote brand identity.
• Ensures every aspect of communication aligns with brand identity.
• Develops marketing strategies and targeted outreach campaigns to current and prospective students with the aim of increasing enrollment overall and in targeted areas.
• Creates content that is inclusive and reflective of MSU Denver’s diverse audience, with the goal of increasing awareness of CACED departments and programs, particularly with underrepresented student populations.
• Works with University Communications and Marketing (UCM) to ensure all internal and external communications, including promotional items and campaigns are consistent with the MSU Denver brand.
• Uses data-driven insights to inform campaign strategies by collecting, analyzing, and interpreting performance metrics across channels to enhance messaging, outreach, and overall campaign effectiveness.
• Creates bilingual content for digital and print platforms, including translating and interpreting materials to ensure accessibility and cultural relevance for diverse audiences.
• Builds and maintains the CACED website and makes sure that it is consistent with University standards.
• Leads the development and execution of social media strategy and content management, while responding to trends and developments.
• Creates content for and engages with users on various social media channels.
• Ensures all website and online content adheres to accessibility standards in accordance with the Americans with Disabilities Act (ADA) and Colorado House Bill 21-1110.
• Collaborates with web and content teams to implement best practices for digital accessibility, including the use of alt text, accessible document formats, and screen reader-friendly design.
• Builds, updates, and optimizes Spanish-language sections of the website to ensure accuracy, accessibility, and alignment with University standards and digital best practices.
• Works with departments and programs to develop and implement tailored marketing and advertising strategies and plans.
• Assists departments and programs in the development of bilingual materials for students, prospective students, and parents to support inclusive communication and outreach efforts.
• Works with departments and programs to make sure that websites are consistent, complete, and easy to navigate.
• Regularly pitches story ideas and content opportunities to University Communications & Marketing (UCM) to elevate the visibility of CACED programs, faculty, and student achievements.
• Collaborates with the office of Admissions to develop and deploy marketing plans for CACED departments and programs.
• Fosters positive relationships with faculty and staff in order to understand the work the academic programs in order to find opportunities to market them.
• Works with Dean’s Office staff and department and program faculty and staff as appropriate to develop marketing strategies and materials for new initiatives.
• Develops materials to advertise CACED events.
• Assists departments and programs with the develop of materials to advertise department and program events.

Requirements

• Bachelor’s Degree from an accredited college or university in Marketing, Communications, Advertising, or a related field.
• Strong writing and creative skills.
• Graphic design experience or experience editing or creating digital and print media using software programs such as Adobe Creative Cloud.
• Experience creating, editing, and maintaining websites.
• Ability to work successfully within a culturally diverse environment.
• Willingness and ability to support the University Mission.
• Bilingual in Spanish and English.

Nice-to-haves

• Master’s Degree in Marketing, Communications, Advertising, or a closely related field.
• Two or more years of graphic design, marketing, social media, or public relations experience.
• Experience crafting succinct, descriptive and compelling stories in a journalistic style.
• Experience working in higher education marketing and advertising.
• Experience working with market research data to improve communications and marketing plans to better reach target audiences.
• Experience working with low-income, first-generation, and racially and ethnically diverse students in a college or university setting.
• Bilingual in Spanish and English, with demonstrated ability to translate and interpret written and spoken content for digital and print communication.
• Experience with Salesforce Marketing Cloud or other Customer Relationship Management platform.
• Knowledge of data analytics and proficiency in tools such as Google Analytics, Facebook Ads Manager, and other digital marketing platforms to interpret insights and optimize ad campaigns for improved performance and ROI.

Benefits

• Comprehensive medical, vision and dental insurance.
• Free RTD pass.
• Tuition reimbursement.
• Life and supplemental insurance plans.
• Retirement plans.
• Access to a long-term disability (LTD) plan.