TP-Linkposted 3 days ago
Full-time • Mid Level
Irvine, CA
Computer and Electronic Product Manufacturing

About the position

As the Community Growth Marketing Manager at TP-Link, you will architect and execute the Omada and VIGI community strategy across various digital platforms. Your role will focus on fostering engagement, advocacy, and facilitating two-way dialogue between users and internal teams. You will collaborate cross-functionally to align community initiatives with product launches, marketing campaigns, and support operations, ultimately turning users into loyal brand ambassadors.

Responsibilities

  • Develop and execute comprehensive community growth strategies across all key platforms including Reddit, Spiceworks, Discord, LinkedIn, Facebook Groups, blogs, newsletters, and more.
  • Create and manage all player-facing communications including patch notes, developer updates, blogs, and announcements.
  • Work closely with regional teams to localize global community initiatives while maintaining brand consistency.
  • Establish and enforce community moderation standards and response protocols.
  • Supervise day-to-day community operations and platform management.
  • Cultivate long-term relationships with active community members and power users across various platforms.
  • Engage with moderators and top contributors in relevant subreddits on Reddit.
  • Build partnerships with IT professionals and tech advocates on Spiceworks.
  • Develop close ties with server admins and engaged members on Discord.
  • Connect with industry professionals and networking groups on LinkedIn.
  • Foster relationships with group admins and active participants on Facebook Groups.
  • Serve as the voice of the community to development teams, synthesizing user pain points such as feature requests and bug reports.
  • Bridge creator/community feedback to product and marketing teams through structured reporting.
  • Track and analyze performance metrics such as engagement, sentiment, and growth across platforms to optimize strategies.
  • Work closely with Tech Support to streamline community-reported issue resolution and improve FAQs/knowledge base.
  • Partner with Product Marketing and Growth Marketing to align community campaigns with launch and campaign roadmaps.

Requirements

  • Proven experience in community management or growth marketing, preferably in the tech or networking industry.
  • Strong understanding of digital platforms and community engagement strategies.
  • Excellent communication skills, both written and verbal.
  • Ability to analyze data and performance metrics to inform strategy.
  • Experience in cross-functional collaboration and project management.

Nice-to-haves

  • Familiarity with networking and smart home products.
  • Experience with content creation and management across various digital platforms.
  • Knowledge of community moderation tools and best practices.

Benefits

  • Health insurance
  • 401k plan
  • Paid time off
  • Flexible working hours
  • Professional development opportunities
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