Marketing and Outreach Coordinator AmeriCorp VISTA member will build capacity for Community RX Help by developing and implementing sustainable outreach and marketing strategies that connect low-income, uninsured individuals in rural East Texas to life-saving medication access programs. The VISTA will reduce barriers to healthcare and help break the cycle of poverty by increasing awareness of free and low-cost medication options, particularly among underserved populations. Capacity will be built through the creation of outreach materials, the establishment of reusable digital and print marketing tools, and the training of staff and volunteers to continue these efforts beyond the service year. The VISTA's work will result in a replicable community engagement model, enhanced digital presence, expanded stakeholder partnerships, and increased enrollment in medication assistance programs. The VISTA member will also help maximize the value of in-kind contributions by leveraging community partnerships and volunteer time.