About the position
If you're the type that thrives on understanding the competitive arena to give your team the decisive advantage, we'd love to chat. The appdev landscape has been turned on its head. We have a bold vision, but it needs to contemplate and shape the rapidly evolving landscape. We need someone who loves technology, strategic thinking, and the thrill of the chase—from deep analysis to actionable insights that shape our roadmap and message. You'll be the go-to expert on the competitive environment, a truth-teller, a strategist, and a critical voice in shaping how we win. You'll uncover competitor strategies, arm our teams, and be a key player in outmaneuvering opposition. This is a high-visibility, critical role in an exceptional company, where your insights will directly influence how developers win with Retool.
Responsibilities
- Lay the groundwork: Dive deep into Retool's potential partner ecosystem to define joint value propositions and co-marketing strategy from scratch.
- Craft the narrative: Create compelling messaging, positioning, and resources that articulate the 'better together' story for partners and internal teams.
- Build the engagement engine: Design and implement processes, programs, incentives, and experiences for partners to co-market with Retool seamlessly.
- Architect winning plays: Design, build, and launch innovative and scalable partner marketing programs, including impactful co-marketing campaigns, joint webinars, and compelling partner-facing content.
Requirements
- Prior experience in product marketing, competitive intelligence or market research, ideally at a high-growth B2B SaaS company.
- World-class technical, analytical and research skills, with a talent for uncovering the 'so what' behind data.
- Stellar writing, editing, and communication skills, with the ability to present complex information clearly, quickly and persuasively.
- Technical depth to understand how our portfolio works, how competitor offerings compare, and how developers perceive value.
- An insatiable intellectual curiosity and a detective-like mindset, always digging deeper for the truth.
- A strong affinity for sales and product teams, with a deep understanding of how they can use competitive information to succeed.
- Proven ability to synthesize large amounts of information from diverse sources into concise, actionable intelligence.
- Familiarity with competitive intelligence tools, methodologies, and ethical intelligence gathering.
