Consumer Marketing Manager

About the position

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission and join the number one most trustworthy company in the healthcare industry as recognized by Newsweek in its 2024 rankings of the World's Most Trustworthy Companies! If you know DTC Consumer Marketing, this is a fantastic opportunity to join the team at the global leader in implantable hearing devices! In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.

Responsibilities

• Support utilization of measurable strategies and initiatives that increase demand and ensure consistency across geographies.
• Translate DTC objectives into clear marketing strategies and enable implementation across different regions globally.
• Identify business opportunities and strategic partnerships that will translate globally and drive demand for implantable hearing solutions.
• Facilitate forums to build, develop and scale campaigns with valued content that generate awareness and new demand among targeted audiences.
• Align with key stakeholders to prioritize projects that ensure shared business goals are met within resource and budget allocations.
• Develop innovative strategies that differentiate the brand from competitors.
• Work with cross-functional teams to enable implementation and drive demand.
• Collaborate with key partners to scale campaigns across regions and countries.
• Use relevant market analysis, research, competitive intelligence, and customer feedback to ensure the business is in the best position to act and grow the market.
• Collect and analyze data from various sources and develop data-driven strategies that align with business goals.

Requirements

• Bachelor’s Degree with 5-7+ years of experience managing marketing campaigns.
• Experience in analytics reporting and working in collaborative work environments.
• Develops and executes detailed market development plans.
• Designs and manages customer experience projects and campaigns.
• Develops a cohesive content strategy that is integrated across audiences.
• Produces a wide range of high-quality content including briefing agencies.
• Creates and manages omnichannel campaigns that integrate various marketing tactics.
• Optimizes multiple marketing channels through strategic planning.
• Integrates and manages diverse marketing data sources.
• Tracks and analyzes a broad set of marketing KPIs.

Nice-to-haves

• Outlines basic features and benefits of Cochlear's products.
• Articulates basic brand messages that align with Cochlear's core offering.
• Supports product development tasks by providing market knowledge and insights.
• Creates micro-journeys relevant to specific moments that matter.
• Gathers and summarizes fundamental market and competitor data.

Benefits

• Competitive wages and benefits.
• Pay Range in the United States: $107,000 - $115,000 based upon experience.
• Annual bonus opportunity of 15% of base salary.
• Medical, dental, vision, life and disability insurance.
• 401(K) matching with immediate vesting.
• Paid Time Off.
• Tuition reimbursement.
• Maternity and paternity leave.
• Employee Stock Purchase Plan.
• Pet insurance.