About the position
The Virginia Alcoholic Beverage Control Authority is seeking a Consumer Marketing Specialist. The Consumer Marketing Specialist is responsible for developing and coordinating Virginia ABC's consumer engagement, outreach marketing strategies and programs to grow retail sales, profits, and revenue for the Commonwealth. This position develops, implements and evaluates communication and promotional strategies and tactical plans. Specific responsibilities include overseeing, authoring and sourcing relevant consumer-focused programs, content, concepts and offers to be distributed to consumers through multiple channels such as web, social media, email, digital and in-store. This Consumer Digital and Marketing Specialist will work closely with, ABC's Retail Operations, Logistics, Digital/Web and Communications divisions as well as industry suppliers to promote sales while balancing requirements for responsible consumption.
Responsibilities
- Plan and develop a year-long marketing calendar to include themes, promotions and product selections.
- Lead and manage the implementation of approved consumer engagement activities.
- Monitor assigned operations to ensure program objectives are met and that projects are conducted within approved timeframes, budgets and appropriate legal and policy requirements.
- Collaborate with the digital/web teams to help implement the agency e-commerce strategies by providing knowledge and expertise in support for work plans & budgets.
- Develop and maintain effective relationships with suppliers.
- Work with suppliers to leverage supplier-generated content for ABC promotional purposes on an on-going and timely basis in support of ABC objectives.
- Collaborate with agency and external work teams to provide knowledge and expertise in support for recommendations, work plans, budgets, etc.
- Develop the communications and promotional plans to create consumer awareness and usage of the ABC website and e-commerce capabilities, when deemed appropriate.
Requirements
- Knowledge of integrated consumer marketing, branding, merchandising, market research techniques, promotions, social media and strategic planning.
- Skill in using the internet and advanced personal computer applications such as complex spreadsheets, database packages, office automation software and other software products.
- Experience formulating strategy; creating and implementing detailed, actionable plans; and finding creative solutions when confronted with obstacles.
- Experience taking ideas from concept to in-market reality on time and on budget.
- Experience developing and implementing major retail consumer engagement programs.
- A degree in marketing or marketing research, communications or a closely related field.
Nice-to-haves
- An advanced degree in marketing or marketing research, communications or a closely related field.
- Three years experience developing and implementing major retail consumer engagement programs.
Benefits
- Excellent work/life balance
- Paid Time Off (PTO) earned every two weeks worked and 14 paid holidays
- Affordable healthcare with employer contributions
- Virginia Retirement System (VRS) benefits
- College Tuition Reimbursement program
