About the position
We're looking for an experienced Consumer Product Marketing Manager to lead product marketing for Meta AI Studio, the platform where people can create, discover and interact with custom AIs. In this role, you will help bring new AI products to billions of people all over the world across our apps and devices including Facebook, Instagram, Messenger, WhatsApp, and Reality Labs, and drive complex cross-company initiatives. This role sits on our growing AI Marketing team and spans inbound, go-to-market, and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging for key initiatives, and leading cross-organization go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with teams across the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast paced environments and are excited about AI, then we'd like to connect with you.
Responsibilities
- Lead product marketing for Meta AI Studio.
- Drive audience and market insights to influence product strategies.
- Craft positioning and messaging for key initiatives.
- Lead cross-organization go-to-market efforts to increase awareness, engagement, and adoption.
- Partner closely with teams across the company on marketing initiatives.
Requirements
- 10+ years of full-time experience in Product Marketing.
- Experience with consumer GTM strategies based on consumer insights.
- Experience with complex, cross-organization consumer-facing product launches and consumer campaigns.
- Understanding and/or active use of consumer Artificial Intelligence products and capacities.
- Experience working with product, insights, partnerships, marketing and communications teams at all levels of management, both internally and externally.
- Experience driving presentations with executives and cross functional teams.
- Experience developing, driving, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders.
- Effective communication experience with technical, business, and external stakeholders.
- Project management experience.
- Bachelor's Degree in Business, Marketing or Creative discipline.
Nice-to-haves
- MBA
- Internet, technology or generative AI industry experience.
- International experience.
- Copywriting experience.
