Meta Platformsposted 23 days ago
Mid Level
San Francisco, CA
Broadcasting and Content Providers

About the position

We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. We're looking for data-driven, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners throughout the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.

Responsibilities

  • Lead inbound and outbound product marketing initiatives.
  • Influence product strategies and positioning for target audiences.
  • Lead go-to-marketing efforts that drive awareness and adoption.
  • Work cross-functionally with partners throughout the company.
  • Develop and drive analytically rigorous online and offline marketing campaigns.

Requirements

  • 7+ years of full-time experience in Marketing.
  • Direct experience in Product Marketing, partnering closely with Product teams.
  • Experience with consumer GTM strategies based on consumer driven insights.
  • Experience with consumer facing product launches and consumer campaigns.
  • Experience working with product, marketing, policy and communications teams at all levels of management, both internally and externally.
  • Experience driving presentations with executives and cross functional teams.
  • Project management experience.
  • Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent relevant experience.

Nice-to-haves

  • MBA
  • Internet or technology industry experience.
  • International experience.
  • Copywriting experience.
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