Content Development & Marketing Director

About the position

This position reports to the Vice President of Philanthropy and serves as the chief storyteller for Arkansas Children's Foundation. The role involves leading the strategy and development of marketing content initiatives aimed at fundraising priorities, customer/donor engagement, retention, and stewardship. The position requires collaboration with each Foundation department and the Arkansas Children's Strategic Marketing division to define the brand story and execute development communications, media, and marketing.

Responsibilities

• Develop quality improvement processes.
• Build a team to meet current and future business objectives, then supervise, coordinate, and provide guidance for direct reports.
• Prepare, justify, and administer departmental and program budgets.
• Maximize and manage allocated resources to achieve desired departmental and program results (staffing, space, equipment, and supplies).
• Lead strategies to improve financial performance for assigned areas and hospital, including expenses, revenue, and productivity.
• Articulate a content strategy that supports and extends Foundation and Marketing initiatives, both short and long term.
• Collaborate with Foundation, Research, and Marketing leadership to ensure timely development and deployment of content in support strategies, initiatives, and campaigns.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree in a related field.
• 10 years of experience in a related field.
• Driver's License - Arkansas.

Nice-to-haves

• Master's Degree.
• Additional relevant certifications.