About the position
We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds. We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us. As we expand our presence in North America, we’re looking for a sharp, story-driven Content Marketing Manager to bring our brand to life across thought leadership, social, and video channels. This is a hands-on, high-visibility role for a content creator who can think strategically, write exceptionally, and capture compelling stories on camera. In this role, you'll own content creation within our North American region. You’ll be key to helping elevate our executive presence and customer voice through engaging video, live interviews, and written content. You’ll be a part of our global content team, embedded in our regional marketing department and responsible for bringing our global content strategy alive with a North American flair. You’ll collaborate with global and regional teams across product, marketing, and sales to create narrative-driven campaigns that capture attention, spark engagement, and drive results. This role reports to the Head of Content Marketing but works closely with the Regional North America Marketing Team. Important: This is a hybrid role. Core in-office days in our NYC (Tribeca) office are Tuesdays–Thursdays, and it is expected that folks will be in the office a minimum of 2 days per week during core days.
Responsibilities
- Drive & Contribute to Pillar Regional Content
- Lead North America Thought Leadership: Collaborate with the VP of Marketing, North America to define regional content priorities and create pillar-level content for Internal Comms and HR audiences.
- Act as a bridge between central and regional content, ensuring North American POVs are reflected globally, and global stories are localized for maximum impact.
- Collaborate with and enable internal experts and executives to bring to life unique insights that position them and the Staffbase brand as thought leaders in the industry.
- Encourage the North America Revenue Team to create high-quality social content that follows best practices and aligns with our strategy, style, and tone of voice.
- Write engaging, insight-driven posts for executives, spokespeople, and campaigns.
- Turn expert interviews into strategic content pieces—thought leadership posts, videos, or live event scripts.
- Partnering with our Strategic Communications Practice (SCP) team to ensure alignment of content and pull-through to integrated marketing (where applicable).
- Concept, script, and produce compelling social-first video content for LinkedIn and YouTube—from short-form snippets to customer clips and event recaps.
- Travel to customer locations to film interviews and capture on-the-ground footage.
- Attend and cover events (Staffbase and third-party) and transform on-site content into engaging multi-channel assets.
- Repurpose written and spoken content into engaging visuals, carousels, or voice-over formats.
- Capture and edit video stories that humanize our brand and showcase and elevate our community.
- Support content strategy for events: Partner with speakers to refine talk titles, abstracts, and messaging for both owned and external events.
- Extend event value through content: Develop post-event content strategies that repurpose insights into blogs, social assets, and influencer content.
- Co-own content for our flagship VOICES Virtual event, from agenda development and speaker support to follow-up content creation.
- Bring regional content to global audiences: Ensure that North America-specific content, such as customer case studies or predictions, is shared through global campaigns.
- Tailor global content for local use: Adapt global content for North America, aligning it with regional marketing and sales goals.
Requirements
- 5+ years of experience in content marketing, social media, or editorial—ideally in B2B SaaS or agency environments
- Strong writing and editing skills across short- and long-form content
- Experience producing social-first video content—hands-on or in collaboration with creative teams
- Comfortable both in front of and behind the camera: scripting, filming, interviewing, and guiding edits
- Ability to translate complex topics (e.g., AI in internal comms, employee engagement data) into engaging, accessible content
- Sharp editorial sense—understanding what drives clicks, engagement, and resonance
- Familiarity with LinkedIn as a content platform and a data-driven mindset focused on business outcomes
- Experience supporting executive or influencer visibility programs
- Excellent project management, multitasking, and cross-functional collaboration skills
- Understanding of Internal Communications and HR audiences preferred
Benefits
- Competitive Compensation - we offer attractive salary packages including LTIP (Long Term Incentive Plan)
- Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
- Growth Budget - all employees get a yearly budget for external training of $1100
- Recharge - 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August to enjoy a summer break (Recharge Fridays)
- Wellbeing - Monthly Wellbeing Allowance ($40 USD), from fitness to mental health, hobbies to relaxation
- Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave
- Team Building - Regular team and office events including the yearly Staffbase Camp
- Volunteer Day - you’ll get one day off per year for supporting a social project
- Employee Referral Program - one of your friends is a fit for one of our full-time openings? Refer them and get a referral bonus paid
