Content Marketing Manager

About the position

As a Content Marketing Manager at Staffbase, you will play a crucial role in bringing our brand to life across various channels, including thought leadership, social media, and video. This hands-on position requires a strategic thinker who can write exceptionally well and capture compelling stories on camera. You will be responsible for content creation within the North American region, helping to elevate our executive presence and customer voice through engaging video, live interviews, and written content. You will collaborate with global and regional teams to create narrative-driven campaigns that capture attention and drive results. This role is hybrid, requiring in-office presence in our NYC (Tribeca) office at least two days a week.

Responsibilities

• Drive and contribute to pillar regional content.
• Lead North America thought leadership by collaborating with the VP of Marketing to define regional content priorities.
• Act as a bridge between central and regional content, ensuring North American perspectives are reflected globally.
• Collaborate with internal experts and executives to create unique insights that position Staffbase as a thought leader.
• Encourage the North America Revenue Team to create high-quality social content.
• Write engaging, insight-driven posts for executives and campaigns.
• Turn expert interviews into strategic content pieces.
• Concept, script, and produce compelling social-first video content for LinkedIn and YouTube.
• Travel to customer locations to film interviews and capture footage.
• Attend and cover events, transforming on-site content into engaging assets.
• Develop post-event content strategies to repurpose insights.
• Ensure North America-specific content is shared through global campaigns.
• Adapt global content for local use, aligning it with regional marketing and sales goals.

Requirements

• 5+ years of experience in content marketing, social media, or editorial, ideally in B2B SaaS or agency environments.
• Strong writing and editing skills across short- and long-form content.
• Experience producing social-first video content.
• Comfortable both in front of and behind the camera.
• Ability to translate complex topics into engaging content.
• Sharp editorial sense with an understanding of engagement drivers.
• Familiarity with LinkedIn as a content platform.
• Experience supporting executive or influencer visibility programs.
• Excellent project management and cross-functional collaboration skills.
• Understanding of Internal Communications and HR audiences preferred.

Benefits

• Competitive compensation including LTIP (Long Term Incentive Plan).
• Flexible working time models and hybrid work options.
• Yearly flex work allowance of $1608.
• Yearly budget for external training of $1100.
• 31 vacation days annually plus fully paid Fridays off during August.
• Monthly Wellbeing Allowance of $40 USD.
• 401(k) plan with company match and health plans including dental & vision.
• 12 weeks of paid parental leave.
• Regular team and office events including the yearly Staffbase Camp.
• One day off per year for supporting a social project.
• Employee referral program with referral bonuses.