About the position
PIMCO is seeking an experienced and talented marketing professional to join our U.S. Global Wealth Management (U.S. GWM) Marketing team as a Content Marketing Manager. This role is perfect for a marketing professional with a passion for content creation, writing, project management and a deep understanding of investment products and financial markets, and knowledge of the U.S. retail and private wealth channels. As the Content Marketing Manager, you will craft engaging marketing content specifically designed for Financial Advisors and their investor clients. This includes sales collateral, infographics, emails, website content, podcast and video scripts, social posts, investment insights, presentations, and other assets that support PIMCO's diverse investment strategies and services. The ideal candidate is a hands-on professional who welcomes tackling any task while also being able to shift into a strategic and creative mindset. Your eagerness to learn about our products, marketing strategy, business needs, combined with your knowledge of financial markets and target audience needs will shape the content you create. You will have a strong pulse on market trends and organizational developments, and use this insight to create timely, relevant messaging. Having direct exposure to Financial Advisors is a significant advantage, as it enables you to stay attuned to market demands, understand emerging trends and themes, and link these insights with our organizational goals and financial market events. This understanding will also enable you to identify and seize opportunities to create impactful and timely content. We are looking for a creative, continuous learner who thrives on client interaction and feedback. You should be resourceful, able to drive marketing initiatives in a lean environment, and possess technical fluency in investing.
Responsibilities
- Understand client needs and content behaviors.
- Collaboratively define and execute U.S. GWM content marketing strategy in alignment with client needs, PIMCO priorities and business objectives.
- Develop, shape, write, copyedit, proofread and continuously improve high-quality, highly effective and targeted externally facing content assets that support PIMCO's broad range of investment strategies and services.
- Create and maintain a dynamic editorial calendar that can shift quickly given market conditions, to ensure relevant and continuous content creation, activation and distribution.
- Collaborate with internal teammates and business unit stakeholders (Sales, Strategy, Product) across business-as-usual deliverables, campaigns, projects and programs to deliver quality content on tight deadlines.
- Partner with the regional content leads of APAC and EMEA to ensure optimization of global, regional and local content across a variety of channels.
- Focus on project management and quality process implementation.
- Partner with multiple stakeholders at all levels to ensure all content aligns with brand standards, brand voice, core values, legal and compliance requirements.
- Analyze industry and competitor marketing strategies and best practices and identify opportunities for differentiation and innovation.
- Explore AI tools to provide scale for content creation.
Requirements
- Minimum of a bachelor's degree in marketing, communications, business, economics, or a related field; an MBA, CFA, CAIA or other advanced degree(s) or designation(s) preferred.
- 7+ years of marketing experience in asset management or financial services industry, focused on wealth management.
- Demonstrated knowledge of the U.S. Wealth Management landscape, with an understanding of the needs of financial advisors and retail clients.
- Excellent writing and editing skills, including storytelling relevant to Financial Advisors and investors.
- Able to partner with other internal teams to leverage their research and produce content.
- Knowledge of investment products and services, including fixed income, with the ability to translate complex concepts into client-friendly, engaging content.
- Ensure a high level of attention to detail, resulting in quality, error-free copy and data in all content. Must have the ability to edit for style, substance, and grammar, as well as a strong ownership mentality for error-free data.
- Digitally savvy; a good understanding of digital tools and channels, such as social media, podcasts, YouTube, search and content marketing.
- Strong work ethic with a roll-up-the-sleeves, 'no-job-too-small' attitude; reliable, productive, a consummate team player.
Nice-to-haves
- Exceptional organizational and project management skills, including the ability to manage a large number of ongoing initiatives.
- Demonstrated ability to deliver on assigned responsibilities through use of effective interpersonal and communication skills, seeking cross-functional input; to-specification delivery of all projects with a strong ownership mindset.
- Passion for investment themes, ideas, and clear, simple expression.
- Collaborative work approach and ability to work well across a dynamic global team.
- Flourishing in a challenging, fast-paced, professional environment with shifts in priorities as business needs dictate.
- Creativity/Ingenuity/Entrepreneurial Spirit.
- Embody PIMCO's CORE Values - Collaboration, Openness, Responsibility and Excellence.
Benefits
- Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors.
- Discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.
