Content Producer - Trade Marketing

About the position

The Content Producer - Trade Marketing is responsible for writing, editing, and maintaining clear, engaging, and brand-aligned content across TTC Tour Brands' B2B digital platforms. This includes content for the Travel Agent Portal, white label partner websites (e.g., Costco and AAA), and email campaigns targeting the trade audience. The role focuses on day-to-day content execution-supporting digital updates, promotions, and trade communications-ensuring accuracy, consistency, and relevance to travel advisors and consortia partners. The Digital Content Editor works collaboratively with the Web Manager, CRM & Automation team, and Trade Marketing to help drive agent engagement, loyalty, and sales.

Responsibilities

• Write and update content for the Travel Agent Portal and partner white label sites, including promotions, landing pages, itineraries, resources, and campaign content.
• Ensure all copy is clear, informative, and aligned to TTC Tour Brands' tone and visual guidelines.
• Assist with ongoing website content audits and maintenance to ensure relevance and accuracy.
• Draft and proofread B2B email content for newsletters, promotions, partner communications, and onboarding sequences.
• Collaborate with the CRM & Automation team to ensure copy aligns with the intended user journey and campaign goals.
• Tailor messaging to different agent types, regions, or partner brands as needed.
• Provide written content for banners, social tiles, print collateral, digital ads, and partner co-op marketing materials.
• Adapt consumer-facing content into trade-appropriate copy when needed.
• Write clear, benefits-led descriptions of offers, products, and tools to support the sales cycle.
• Proofread all digital content for grammar, accuracy, and brand consistency before publication.
• Maintain content calendars and version control as part of a broader publishing workflow.
• Support regional language or tone adjustments based on guidance from sales and marketing teams.
• Work closely with the Web Manager, Production Designer, and trade marketing colleagues to deliver cohesive content packages.
• Coordinate with sales and partner services to understand key agent needs and FAQs that should be addressed in digital content.

Requirements

• 2-4 years of content editing or digital copywriting experience, ideally in B2B or partner marketing.
• Experience writing for web platforms, email marketing, and/or content management systems.
• Familiarity with CMS tools (e.g., WordPress, Drupal) and email platforms (e.g., Iterable, Salesforce Marketing Cloud).
• Basic understanding of digital performance metrics (click-through rates, engagement, etc.).
• Excellent writing, editing, and proofreading skills, with a focus on clarity and accuracy.
• Detail-oriented with strong organizational habits.
• Able to tailor messaging for various audiences and content formats.
• Comfortable working on multiple projects in a fast-paced environment.
• Collaborative and responsive to cross-functional input and feedback.

Nice-to-haves

• Travel, tourism, or hospitality industry experience is a plus.

Benefits

• Equal opportunity employer
• Support for diversity in the workplace