About the position
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Responsibilities
- Support the Digital and Marketing team in all aspects of artist campaigns
- Develop viral and creator campaigns on TikTok, X, Instagram, YouTube, and Snap
- Manage and create super fan groups for Warner Records’ most iconic artists
- Work hand-in-hand with Creative to ensure all content feels cohesive, intentional, and on-brand across the campaign ecosystem
- Execute short-form content shoots for artists
- Manage the calendar of the SVP, Marketing and Digital Strategy
- Manage artists' YouTube Channels
- Flag potential problems as seen on social (negative comments, talk of leaks, etc.)
- Support the department SVP with admin tasks like scheduling and expenses
- Work collaboratively with other departments such as Marketing, Production, and A&R Admin to set up for releases across multiple artists
- Send Assets (Artwork/Video) to the design team for asset creation to support all releases
- Participate in weekly brainstorms about our artists’ digital strategies
- Create custom ticket links as needed (for releases, ticket sales, streams, etc.)
- QA and upload social assets for artist channels, updating content over the lifecycle of a song or album
- Add tour and livestream dates to artist websites and social media
- Strategize and create content for and post to all official Warner Records social channels, including our TikTok, Instagram, X, and Facebook
Requirements
- Bachelor’s degree or equivalent
- Minimum of 2+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
- Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
- Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
- Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
- Knowledge on how to 'move the needle' online, be it driving consumption, engagement, or growth
- A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy
- A passion for rock and pop music
- Experience with viral creator campaigns and relationships with agencies and creators
- Experience with content seeding
Nice-to-haves
- Photoshop, Illustrator, Canva, or other graphic design knowledge
- Video editing experience for short-form video, cutdowns with programs like Adobe Premiere or iMovie
- Experience using project management software such as Monday and Basecamp
- Understanding of social media analytics and posting tools such as Chartmetric
- Record Label experience
- People management skills
- Catalog marketing experience
Benefits
- 401k
- 401k_matching
- dental_insurance
- health_insurance
- paid_holidays
- tuition_reimbursement
- unlimited_pto
