Corporate Mobile Sports Betting Marketing Manager - Sportsbook

About the position

Come join Team Atlantis! As Mobile Sports Betting Marketing Manager you will be responsible for developing and executing comprehensive marketing strategies to promote a sports betting platform, acquiring new patrons, driving engagement, and maximizing revenue by leveraging various channels such as digital, social media, partnerships and promotional campaigns.

Responsibilities

• Design and manage promotional offers, bonus bet structures, and loyalty programs to acquire and retain new and existing patrons.
• Create a strong player acquisition strategy through the Sports betting mobile app.
• Develop targeted patron acquisition strategies to attract new users through successful promotions, partnerships, referral programs and influencer marketing.
• Manage patron lifecycle marketing initiatives to retain existing customers and increase their engagement with the mobile app platform.
• Monitor guest feedback and implement necessary adjustments to marketing campaigns based on data insights.
• Work closely with IGT to thoroughly develop and track all active promotions.
• Manage the development and execution of multi-channel marketing campaigns across digital platforms (website, social media, email), traditional media (TV, radio), and partnerships with sports teams or leagues.
• Develop creative content to promote the sports betting platform and its features.
• Oversee paid advertising campaigns on search engines, social media platforms, and affiliate networks to reach target demographics.
• Implement effective strategies to optimize website visibility for relevant search queries.
• Analyze website traffic and user behavior to identify areas for improvement and conversion optimization.
• Other duties as assigned.

Requirements

• Strong understanding of the sports betting industry, including rules, odds, promotions, and market dynamics.
• Proven experience in sports betting digital marketing, including paid advertising, social media marketing, and content creation.
• Excellent analytical skills to measure campaign performance and make data-driven decisions.
• Exceptional communication and collaboration skills.
• Bachelor's degree in marketing, business, or a related field.
• Must adhere to all appearance standards, including but not limited to no 'visible' tattoos/piercings or unnatural hair colors.

Benefits

• Comprehensive benefits (medical, dental, vision, supplemental coverage)
• 401K retirement savings plan + discretionary match
• Education Tuition Reimbursement Program
• Paid Vacation
• Holiday Pay
• Recreation /Fitness Discounts
• Weekly Resort Prizes
• Career Development and Training Workshops
• FREE daily meal
• Internal Advancement