About the position
The Creative Director, Marketing & Brand is responsible for setting and delivering brand definition, brand story, and brand experience for Opry Entertainment Group (OEG) brands and channels as well as leading the development and execution of high-quality marketing creative that aligns with business objectives, engages audiences, and delivers measurable results. The Creative Director, Marketing & Brand is a key partner to the marketing strategy and planning teams, ensuring that brands are consistently and effectively represented across all channels. Brands currently include the Grand Ole Opry, Ryman Auditorium, Ole Red, Austin City Limits Live, Category 10, and work with WSM Radio. Partners include marketing planning & strategy, retail and e-commerce, sponsorships, artist relations and programming, human resources, and sales. The Creative Director, Marketing & Brand plays a pivotal role in shaping and executing creative strategy, brand tone and style, and content strategy across OEG brands and channels. This position ensures the development of high-quality marketing collateral and promotional materials that support advertising, brand campaigns, and audience engagement efforts. This role ensures that brand standards are documented and upheld through all marketing executions and that the brand experience for customers is competitive and excellent when engaging, buying, or interacting with us. The Director works closely with marketing leaders to translate strategy seamlessly into compelling creative executions that enhance the brand experience and achieve business goals.
Responsibilities
- Oversee the creation of digital and traditional advertising, point-of-sale materials, presentations, signage, in-venue and offsite activations, and other brand-aligned creative and content.
- Directly manage an in-house team of designers, copywriters, and external creative partners for design, content, web and mobile development, video, photography, and other media production.
- Collaborate closely with marketing strategy colleagues to ensure creative and branding efforts align with and drive business objectives.
- Lead, manage, and develop a team of creatives, fostering a collaborative, solutions-oriented environment that produces high-quality work.
- Direct the creation of brand-aligned visual and written content, including ads, logos, digital and print materials, and collateral.
- Partner with business unit marketing leaders and cross-functional departments to assess creative needs and develop effective solutions.
- Maintain and enforce creative brand standards across all OEG departments and with brand partners, sponsors, and external collaborators.
- Actively seek, positively accept, and thoughtfully incorporate feedback from marketing stakeholders and business partners.
- Leverage tools, platforms, and automation to increase efficiency, streamline workflows, and enhance creative output.
- Oversee creative project planning and prioritization, ensuring the efficient allocation of resources to meet deadlines.
- Build and maintain strong relationships with vendors, agencies, and freelancers, ensuring high-quality work and favorable pricing.
- Actively network with creative agencies and industry professionals, attend design conferences, and explore new tools and technologies.
Requirements
- Proven experience in a creative leadership role, preferably in marketing or brand management.
- Strong portfolio showcasing creative work across various media.
- Excellent communication, collaboration, and problem-solving skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Experience in team management and development.
Nice-to-haves
- Familiarity with digital marketing tools and platforms.
- Experience in the entertainment or live events industry.
- Knowledge of current design trends and emerging creative techniques.
Benefits
- 401k
- health_insurance
- paid_holidays
- professional_development
