Creative Marketing Manager

About the position

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

Responsibilities

• Determine the creative design strategy for external-facing Business Unit (BU) marketing collateral and campaigns.
• Spearhead the creation and execution of marketing assets across the team that resonate with target audiences.
• Conduct competitive analysis within B2B healthcare channels and B2C messaging.
• Develop CCS product market share and brand growth through strategies and new design layouts.
• Integrate with an in-house digital team to build an efficient in-house agency model.
• Supervise the design layout and visual impact of marketing materials.
• Establish content strategy with a focus on tone and strategic brand positioning.
• Lead and review the work of the team for all web, print, and digital marketing collateral.
• Plan and coordinate the development of paid advertising.
• Head BU brand campaigns and be responsible for the development of all creative content.
• Communicate project information, including deadlines and budgets, to executives and clients.
• Travel to video and photo shoots up to 25% of the time.

Requirements

• BA in Marketing/Communications along with Digital Marketing platform certifications.
• Minimum 2 years experience supervising/developing team members.
• 7-10 years experience with creative design development and project execution.
• Up-to-date with new marketing trends.
• Ability to think creatively and work cross-functionally.
• Excellent written and verbal communication skills.
• Analytical thinking.
• Strong leadership and project management skills.
• Great at multi-tasking and delegating.

Benefits

• Medical and dental coverage that starts on day one.
• Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Employee Stock Purchase Plan (ESPP) with the ability to purchase company stock at a discount.
• 401(k) Retirement Savings Plan with options for employee contributions and company matching.
• Flexible Spending Accounts.
• Educational assistance programs.
• Paid holidays and paid time off ranging from 20 to 35 days based on length of service.
• Family and medical leaves of absence.
• Paid parental leave.
• Commuting benefits.
• Employee Discount Program.
• Employee Assistance Program (EAP).
• Childcare benefits.