CREATIVE MARKETING SPECIALIST

About the position

Do you specialize in graphic design, creative marketing and content generation, and thrive in a variety of print and digital applications? We're looking for a Creative Marketing Specialist who brings a strong eye for print design, solid writing skills, and an interest in supporting a range of marketing efforts. Join an experienced and adventurous marketing team to help us brand, advertise, and support events and campaigns for our community as well as the credit union. In this role, you'll create branded materials across print and digital channels, help shape messaging through well-crafted copy, and collaborate with teams across the credit union.

Responsibilities

• Designs, edits, and proofs creative content for various channels to include website, digital, print, and video as required.
• Copywrites for a variety of mediums including blogs, website, PR, corporate/internal communication, SEO/SEM, and print collateral.
• Ensures consistent branding and design across all assets and third-party vendor integrations.
• Provides a positive, intuitive experience to continuously increase engagement, wallet share, and the conversion of leads.
• Develops and maintains proficiency in various software programs for production, design, and tabulation of various marketing pieces and research materials.
• Coordinates with the Marketing Operations Officer to export materials for print and submission as required.
• Create and execute campaign strategies for social media platforms in conjunction with Marketing campaign initiatives.
• Manage ongoing content schedule for all social media to increase education about financial and security/fraud topics.
• Helps brand and market the credit union through social media events, promotions, and initiatives.
• Monitors and responds on review platforms (Google, Yelp, etc).
• Builds social media campaigns to gain measurable member engagement and conversions.
• Assesses performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for marketing initiatives.
• Compiles and maintains monthly statistics and results for presentation in marketing reports.
• Assists in other marketing functions of the credit union as determined by the SVP Marketing and Creative and Brand Manager.
• Adheres to annual marketing plan and budget.
• Represents the credit union in a professional manner at all times; exhibits above average communication skills.
• Maintains a thorough understanding and adherence to credit union regulations, compliance, policies, procedures, guidelines and make sure that all necessary disclosures are posted correctly.
• Meets deadlines as assigned and directed.

Requirements

• Bachelor's degree in Marketing or related field.
• Four years of relevant marketing experience.
• Clear understanding of omnichannel marketing strategies.
• Highly proficient in management of all social media platforms.
• Excellent communication and relationship-building skills.
• Ability to multitask and excellent time management skills.
• Must be highly motivated, independent, creative with good follow-up skills, energetic, and be a self-starter.
• Proficient in the use of Microsoft Office Suite and Adobe Creative Cloud along with corresponding programs such as Photoshop, InDesign, Acrobat, Illustrator, Premiere Pro and After Effects.
• Ability to set and meet priorities.
• Must be able to lift up to 20 lbs.

Nice-to-haves

• Banking experience a plus but not required.

Benefits

• Medical, Dental & Vision Insurance
• Paid Short-Term Disability, Life Insurance and AD&D
• Paid Federally Recognized Holidays
• Vacation, Birthday, Floating Holiday & Sick Leave
• Tuition Reimbursement
• 401(k) with Employer Match
• Pension Plan
• Opportunities for advancement